About Bob W

I’m Bob W, your friend in town. I take the guesswork out of travel, blending the best of both worlds: hotel-grade consistency, local character, and a few surprises only locals would know. Every apartment is fully carbon offset and set up in Europe’s most interesting neighbourhoods, so you feel at home—just with better coffee and smarter tech. I’m building a new kind of stay: five-star comfort, local flair, and always a step ahead on sustainability. All you have to do is show up. I’ll handle the rest.

The Role

As a Performance Marketing Manager at Bob W, you’ll own and scale our global performance marketing engine. This is a high-impact role where strategy meets execution: you’ll drive growth across key paid channels, turn complex data into clear decisions, and position performance marketing as a core growth driver for the business. With strong autonomy and senior-level ownership, you’ll shape how Bob W acquires demand, allocates budget, and measures success across markets.

This role is ideal for someone who wants to lead performance marketing end-to-end, connecting data, strategy, and execution to meaningfully shape the future of Bob W.

Please note that visa sponsorship or relocation support is not offered for this role.

Job Level: IC3-IC4
Learn more about our career development framework here.

In this role, you will:

• Plan, execute, and optimise performance marketing campaigns across Meta, Google Ads, LinkedIn, and search channels.

• Own paid media performance end-to-end, managing budgets to maximise ROI and ROAS.

• Use analytics tools (Excel, GA4, Optimyzr, and others) to track performance, revenue, and attribution.

• Turn data into clear insights and recommendations for senior stakeholders.

• Adapt strategies to different markets, audiences, and demand patterns.

• Lead performance marketing initiatives with a high level of independence and accountability.

• Collaborate closely with Brand, Revenue, Distribution, B2B Sales, and Product & Engineering teams.

• Build and evolve performance marketing roadmaps that support long-term growth.

• Continuously test, learn, and improve based on market and industry trends.

Our 5-star candidate:

• Has strong hands-on experience across paid social, search, and performance channels.

• Is highly analytical and confident working with Excel and other data platforms to guide decisions and prove impact.

• Combines strategic thinking with practical, results-focused execution.

• Has proven experience managing budgets and driving efficient growth while maximising ROI.

• Works autonomously, proactively identifying opportunities and solving problems.

• Communicates clearly with stakeholders at all levels, adapting messages to different audiences.

• Stays curious, adaptable, and up to date with digital marketing trends.

• Is results-driven, accountable, and motivated by measurable impact.

• Is fluent in English, with German fluency highly desirable.

We offer (some perks are subject to location): 

• Employee stock option plan

• Unlimited holiday policy

• Free nights and generous discounts at Bob W locations

• Voluntary health insurance

• Access to the Oliva mental well-being platform

• Sports compensation

• Development and growth opportunities, including a discretionary learning & development budget

• Regular team events

• A smart, highly motivated team in a multicultural, diverse, and rewarding work environment

Read more about our team life and perks & benefits.

Please note that this position will be closed as soon as a sufficient number of qualified candidates are identified. We encourage interested applicants to submit their applications promptly.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.