About this role
A GOOD INTERNSHIP IS NEVER HANDS OFF.
SHARE YOUR PASSION.
We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.
Our team at the BMW Group shapes the MINI Customer Journey by supporting digital marketing, social media, and e-commerce activities. We offer you the opportunity to gain valuable experience in an international environment during your internship.
What awaits you?
- You will support the digital activation and development of marketing concepts.
- Furthermore, you help focus on the overall International Customer Journey touchpoints.
- In addition, you contribute to the conception, development, and introduction of digital brand communication measures and product launches.
- Moreover, you will assist in omni-channel marketing projects and their management.
- Here, you support the use of AI tools along the campaign process and within the Customer Journey.
- You will help to implement and evaluate strategic market analyses and KPI reports.
- Furthermore, you contribute to the supervision of smaller marketing projects, especially for the European region.
What should you bring along?
- Studies in marketing, business administration, communication, or a related field.
- Affinity for marketing and ideally first experiences in digital marketing.
- Interest in digital marketing topics including social media and e-commerce.
- Interest in AI tools and their application in marketing.
- Ability to adapt in a multicultural and dynamic team.
- Very good knowledge of Excel and PowerPoint.
- Good English skills; German is a plus.
Would you like to support our team in shaping the MINI Customer Journey and digital marketing? Then apply now!
What do we offer?
- Comprehensive mentoring & onboarding.
- Personal & professional development.
- Flexible working hours.
- Mobile work.
- Attractive & fair compensation.
- Apartments for students (subject to availability & only at the Munich location).
- And much more, see bmw.jobs/whatweoffer
Start date: 02/16/2026
Duration: 6 months
Working hours: Full-time
Do you have questions? Then submit your inquiry easily via our contact form. Your inquiry will be answered by phone or email afterwards.
We at the BMW Group place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experiences, and skills of the applicants. More about this here.
Other facts
About BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
What you'll do
- You will support the digital activation and development of marketing concepts and contribute to the conception and introduction of digital brand communication measures. Additionally, you will assist in omni-channel marketing projects and help implement strategic market analyses.
Ready to join BMW Group?
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