BC
Social Media Advertising Planner
full-time•Detroit
About this role
Responsible for planning social media advertising budget and strategy for paid campaigns on various channels. Build paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings.
- Develop social and digital campaign media plans and present recommendations to business partners.
- Fully build and launch social media and digital advertising campaigns across various social ad platforms.
- In-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Snapchat Ads, TikTok Ads and Programmatic Ads.
- Boost social media posts.
- Manage billing and payment methods for campaign buying.
- Optimize campaigns as they run to increase performance.
- Build and present reports on campaign performance, with insights and recommendations for the future.
- Perform other related duties as required.
QUALIFICATIONS
- Bachelor’s degree in Communications, Marketing, Advertising, or related field is required.
- Four (4) years experience planning, building, and executing social and digital media advertising campaigns with budgets of $100,000 or more.
- A keen understanding of social media KPIs.
- Experience creating and testing tracking and conversion pixels.
- Ability to present to Business Partners and explain social and digital advertising campaign best practices.
- Ability to manage multiple priorities and campaigns concurrently while meeting deadlines.
- Ability to work independently and in a team environment
- Ability to establish and maintain positive relationships within the organization.
- Previous experience working in the healthcare industry is preferred.
- Digital photo and video content creation.
What you'll do
- The Social Media Advertising Planner is responsible for planning and executing social media advertising campaigns, including budget management and strategy development. They will also optimize campaigns and present performance reports with insights and recommendations.
About Blue Cross Blue Shield of Michigan
Blue Cross Blue Shield of Michigan is a nonprofit corporation and an independent licensee of the Blue Cross and Blue Shield Association.
BCBSM's commitment to Michigan is what differentiates it from other health insurance companies doing business in the state. That mission has never changed. Nearly 70 years ago, Blue Cross Blue Shield of Michigan started with a purpose to provide people with the security of knowing they have health care when they need it.
Today, that nonprofit mission is the same and the company is accomplishing it in many ways, including:
Offering access to health care coverage for everyone, regardless of circumstances
Never dropping your coverage for health reasons
Partnering with the state to cover more than 32,000 children through MIChild
Providing financial support to 30 free clinics statewide
Contributing more money than any other company to provide Michigan with better health and health care
Advocating and educating through Alliance for Advancing Nonprofit Health Care
For more on the history of BCBSM, please visit our section on historical highlights: http://www.bcbsm.com/home/bcbsm/1930.shtml
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Frequently Asked Questions
What does a Social Media Advertising Planner do at Blue Cross Blue Shield of Michigan?
As a Social Media Advertising Planner at Blue Cross Blue Shield of Michigan, you will: the Social Media Advertising Planner is responsible for planning and executing social media advertising campaigns, including budget management and strategy development. They will also optimize campaigns and present performance reports with insights and recommendations..
Is the Social Media Advertising Planner position at Blue Cross Blue Shield of Michigan remote?
The Social Media Advertising Planner position at Blue Cross Blue Shield of Michigan is based in Detroit, Michigan, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Social Media Advertising Planner position at Blue Cross Blue Shield of Michigan?
You can apply for the Social Media Advertising Planner position at Blue Cross Blue Shield of Michigandirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.