Executive Product Marketer (WSM)

Why Blue Coding? 

At Blue Coding we specialize in hiring highly skilled people from all over Latin America. For the past 10 years, we’ve helped cutting-edge companies in the United States and Canada build great development teams and develop great products. Large multinationals, digital agencies, SaaS providers, and software consulting firms are just a few of our clients. Our team of over 150 engineers, project managers, QA, UI/UX designers, and many more is distributed in more than 10 countries across the Americas. We are a fully remote company working with a wide array of technologies, and have expertise in every stage of the software development process.

Our team is highly connected, united, and culturally diverse, and our collaborators are involved in many initiatives around the world, from wildlife preservation to volunteering at local charities. We value honesty, fairness, respect, efficiency, hard work, and cooperation.

What are we looking for?

We are looking for an Executive Product Marketer to work with one of our US clients on a large-scale, enterprise-grade technology platform. This is a senior-level, high-impact role for a strategic and execution-oriented product marketing professional who will own the global go-to-market strategy for a complex, highly technical platform.

In this role, you will act as the voice of the market, translating advanced platform capabilities into clear, compelling value propositions that drive adoption, market penetration, and revenue growth. You will work closely with executive leadership and cross-functional teams to define positioning, guide product launches, and ensure consistent messaging across all customer-facing channels.

The ideal candidate has strong experience in B2B enterprise product marketing, is comfortable operating at both strategic and tactical levels, and has a proven ability to market complex platforms to technical and business audiences alike.

If you are fully fluent in English, proactive, communicate well, like to solve problems, and have a strong attention to detail, this role might be a great fit for you! Our jobs are fully remote and you will be integrated directly into the client’s team, gaining valuable experience and forming meaningful connections.

• I. Strategy & Market Leadership (50% Focus)
• Define and lead the comprehensive global strategy for the client's platform and all associated modular offerings. This includes pricing, packaging, channel enablement, and phased rollout plans.
• Establish the client's platform as a leader in the e-commerce platform solutions space. Craft a powerful, differentiated platform narrative that clearly articulates the unique value proposition (UVP), competitive advantages, and target customer profiles (ICPs).
• Serve as the internal authority on market trends, competitive landscapes, and analyst relations. Develop rigorous competitive battle cards, positioning documents, and market sizing analyses to inform product roadmap and sales strategy.
• Present strategies, market performance, and competitive intelligence to the executive leadership team and board of directors.
• II. Tactical Execution & Content Development (40% Focus)
• Develop high-impact sales tools, including presentations, demos, case studies, ROI calculators, and training materials that equip the sales team to effectively sell the complexity and value of the client's platform
• Direct the creation of all core marketing assets, including website copy, solution briefs, white papers, analyst reports, and press releases that support lead generation and accelerate deal velocity.
• Manage the entire product marketing lifecycle from concept to end-of-life for platform features, ensuring seamless coordination across Product, Sales, and Corporate Marketing.
• Maintain a deep understanding of the client's platform, architecture, features, and roadmaps, translating technical specifications into clear, benefit-driven messaging for both technical and business audiences.
• III. Collaboration & Leadership (10% Focus)
• Act as the primary liaison between Product Management, Sales, Marketing, and Customer Success to ensure consistent messaging and successful execution of GTM plans across the organization.
• Define key performance indicators (KPIs) for platform adoption and success. Regularly analyze performance data to refine marketing campaigns, sales strategies, and investments.
• Mentor and potentially manage junior product marketing resources as the team scales around the client's platform.

• Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is highly desirable.
• 6+ years of experience in Product Marketing, with at least 3 years focused on complex B2B enterprise software, PaaS (Platform as a Service), or large-scale technology platforms.
• Proven track record in marketing products within the automotive e-commerce space.
• Deep understanding and experience in marketing highly technical platforms built on headless architecture, utilizing GraphQL APIs, and featuring complex data, search capabilities, and B2B/ERP integrations (wholesaler/manufacturer).
• Demonstrated ability to create holistic marketing strategies and the willingness to execute the tactical deliverables (writing content, building decks, etc.).
• Exceptional written and verbal communication skills, with a proven ability to present to executive audiences and engage technical teams.

• Experience managing product marketing for a major platform release.
• Direct experience working with industry analysts (e.g., Gartner, Forrester).
• Prior experience in a high-growth environment or successful market category creation.

• Salary in USD
• Long-Term
• 100% Remote

Ready to learn more? Apply below!