Team Name:

Marketing

Job Title:

Senior Director, Head of Brand Marketing - Warcraft

Requisition ID:

R026593

Job Description:

YOUR MISSION 

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the brand strategy for the entire Warcraft franchise, redefining its genre and captivating players globally. 

As the Senior Director, Head of Brand Marketing for the Warcraft franchise, you will be the driving force for strategy and execution across Brand Marketing across the entire Warcraft portfolio. This role will serve as a thought leader inside the organization, playing a key part in redefining Warcraft’s brand and connection with its community. They will lead and drive critical functions that will enable the game to acquire, engage and delight players all over the world.

RESPONSIBILITIES 

In order to achieve a level of continuous success and growth against the target outcomes, the Senior Director of Brand Marketing will be responsible for the following:

• Oversee global brand and creative strategy for Warcraft.

• Create and oversee the marketing vision for the Warcraft franchise and bring it to life across consumer touchpoints, prioritizing driving franchise DAU/MAU growth, LTV and positive brand sentiment.

• Responsible for creative campaign development, production, and finishing of campaign assets in partnership with internal and external resources, Team 2 stakeholders, and Marketing Leadership.

• Leverage data driven insights to build campaigns that power growth and fuel deep engagement – analyze and activate the needs of core consumer and multi-generational segments, including insight mining, messaging and media planning to increase global awareness.

• Lead player centricity – this role puts our players and communities at the center of everything we do. Rethink how the franchise player base is segmented and develop appropriate strategies including, among others, creative, media and connections planning. 

• Brand management – develop global brand campaigns that engage players, existing and lapsed, improving perception, driving retention, and delivering win back.  Use creative and brand execution-oriented content to drive engagement.

• Directly manage and lead an organization of marketing professionals to achieve results, from strategy development through successful execution.

• Serve as an inspiration for transformational change, anticipate trends, and provide stewardship of the business via innovative marketing strategies across a matrixed organization.

PLAYER PROFILE 

The ideal candidate will have deep consumer marketing experience in the gaming, entertainment or tech industries, whether in-house or at an agency. They have demonstrated strategic and creative prowess, as well as business acumen. This position requires an expert in marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities. They will have expertise in all aspects of brand marketing and beyond. 

Requirements

• 15+ years of experience leading brand marketing, demonstrated career progression and strong performance in roles of increasing responsibility 

• Relevant industry experience that includes any combination of the following: blue-chip consumer brands, digital platforms, consumer services, entertainment streaming services, consumer-centric subscription models, and/or gaming

• An understanding of and passion for pop culture is vital

• Demonstrated ability to deliver large-scale campaigns to break into the Gen Z zeitgeist, as well as to deeply understand the Warcraft community and up-level our brand campaigns 

• Exceptional strategic thinking, mining player insights to deliver sharp positioning and creative platforms that unleash innovative and impactful work from all internal teams and external partners 

• Experience shaping and shifting online communities and influencers, driving massive earned media moments

• Led sizable marketing campaign and campaign roadmaps, particularly in digital and social 

• Talent magnet, attracting and developing diverse-high caliber professionals, builds a passionate and creative team culture 

• Successfully captured market and consumer trends and translated to growth and share gains 

• Track record of creative innovation delivering business growth 

• An entrepreneurial spirit that knows how to navigate effectively within a multi-layered corporate environment with a proven track record of maneuvering gracefully through change 

• Inspiring communicator that galvanizes excitement across the organization to drive brand initiatives – including senior leadership 

• Sharp business acumen and demonstrated ability to lead investment of sizable brand budgets across multiple initiatives, to deliver highest impact results

OUR WORLD 

 At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us. 

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.  

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $164,800.00 - $304,800.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.