Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.

Purpose of role:

The eCommerce Traffic & Performance Manager plays a key role in accelerating Blackmores’ digital growth by driving qualified traffic, maximizing conversion opportunities, and improving return on digital media investments. This role ensures that acquisition, remarketing, and performance marketing strategies effectively support overall eCommerce sales objectives while enhancing customer engagement across digital touchpoints.

This role is on 12 months contract.

Responsibilities include:

Traffic & Acquisition Strategy

• Develop and implement a digital acquisition plan to increase traffic and audience engagement across all Blackmores digital platforms.

• Leverage paid, owned, and earned channels (Search, Display, Social, Affiliates, Emailing) to drive quality traffic and support eCommerce sales growth.

Remarketing & Conversion Optimization

• Define and execute remarketing strategies (internal/external) to maximize digital media investment.

• Implement retargeting campaigns for cart abandoners, video viewers, and other high-intent segments.

Influencer & Affiliate Marketing

• Manage influencer and affiliate collaborations to amplify reach and drive cost-efficient sales.

• Develop and maintain strong partnerships to enhance performance-driven campaigns

Performance Monitoring & Insights

• Track and analyze key performance metrics (CTR, CPM, CPC, ROAS, Conversion Rate).

• Deliver actionable insights and optimization recommendations to continuously improve campaign effectiveness.

Audience Targeting & Segmentation

• Define and implement audience segmentation strategies by interests, behaviors, and lookalike audiences.

• Develop and optimize hashtag and content strategies to ensure campaigns reach the right audiences.

Agency & Enabler Management

• Understand the digital landscape and manage enablers/agency KPIs to ensure delivery against performance targets.

• Collaborate with external partners to drive innovation and best practices in performance marketing.

Who are you?

• Bachelor’s degree in Marketing, Business, Digital Media, or related field.

• 5+ years’ experience in digital marketing, traffic acquisition, or eCommerce performance roles.

• Proven track record in managing paid media campaigns (Search, Display, Social, Affiliates).
• Strong analytical skills with proficiency in performance marketing tools and platforms (Google Ads, Meta Ads, TikTok Ads, GA4, etc.).
• Experience working with influencers and affiliates to drive measurable sales results.
• Skilled in A/B testing, web analytics, and turning insights into actionable improvements.
• Strong stakeholder management, with the ability to manage agencies and digital enablers against KPIs.
• Data-driven mindset with the ability to translate insights into clear actions.
• Strong communication and collaboration skills across cross-functional teams.
• Fluent in Thai and English both verbal and written. 
• Passion for growth in business and a proven track record in generating, leading and converting opportunities

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.