Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

Blackmores Group operates in over 11 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.

Purpose of role:

This role drives IF category objectives and profit targets through strategic marketing initiatives. It involves shaping brand vision, executing local campaigns, tracking performance, supporting trade execution, implementing go-to-market strategies for new products, and contributing to training programs—all to boost sales, referrals, and market share for the assigned brand portfolio

Responsibilities include:

Brand Strategy & Execution

• Implement Infant Formula brand strategy aligned with Blackmores’ vision and commercial objectives.

• Localise global/regional brand strategies to resonate with Vietnamese consumers, ensuring cultural relevance and regulatory compliance.

• Drive segment design, pricing strategy, and gross margin and EBIT improvement for the category.

• Lead all local market brand execution plans inclusive of Media Planning, Digital (Paid, Earned, Owned) and Trade Marketing

Innovation & Communication

• Lead the development of innovation and communication plans that excite consumers and drive scale.

• Partner with cross-functional teams (regulatory, product development, quality) to articulate compelling product claims.

• Collaborate with central/regional marketing team to managing local  project timelines and gate processes for new product development, product innovation and compliance projects

Market & Competitive Analysis

• Conduct business and competitive analysis to identify growth opportunities and inform strategic decisions.

• Monitor category trends, consumer insights, and competitor activities to refine brand positioning.

• Use local market insights to influence regional and global brand and innovation plans to better suit the local Vietnamese market

Stakeholder Engagement

• Collaborate with regional/local team (marketing-VDS, sales, e-com, regulatory, education, supply chain), distributors, agencies, and retail customers to execute campaigns and activations.

• Influence without authority across cultures and time zones to deliver outcomes for the group

Commercial Delivery

• Support sales, e-com, supply chain, and distributor to ensure commercial success of Infant Formula products.

• Track performance metrics and adjust plans to meet revenue and profitability targets.

Who are you?

• Bachelor’s degree in marketing, business, or related field. 

• Minimum 5 years’ experience in brand management in some of which has been in the infant nutrition sector. 

• Proven success in launching and managing consumer brands in Vietnam. 

• Strong understanding of Vietnamese market dynamics and regulatory environment. 

• Experience in cross-functional project leadership and innovation management. 

• Excellent communication and stakeholder management skills. 

• Proficiency in Vietnamese and English is required 

• Advanced skills in Microsoft Office (Word, Excel, PowerPoint) and data presentation.

• Able to work independently with minimal supervision while being an effective team player with strong influencing and relationship‑building skills.

• Ability to work across diverse cultures and collaborate with stakeholders in different regions.

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated