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Social Media Engagement Specialist
full-timePetaling Jaya

Summary

Location

Petaling Jaya

Type

full-time

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About this role

Build Conversations. Strengthen Communities. Drive Meaningful Engagement.

About BJAK

BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com.

Powered by proprietary technologies — from custom APIs to AI-driven decision engines — we are transforming how people experience insurance and financial services across Malaysia, Taiwan, and Japan. Social media and community engagement play a critical role in building trust, relevance, and long-term relationships with our users.

What We’re Looking For

We’re looking for a Social Media Engagement Specialist who is highly hands-on, communicative, and community-focused to manage BJAK’s day-to-day interactions across social platforms.

This role is responsible for engaging with audiences, nurturing online communities, supporting content execution, and ensuring BJAK maintains a strong, responsive, and authentic brand presence across all social channels.

What You’ll Do

Social Media Engagement & Community Management

  • Actively engage with audiences across Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Facebook, and other relevant platforms.

  • Respond to comments, direct messages, and community discussions in a timely, professional, and on-brand manner.

  • Foster positive conversations, trust, and loyalty within BJAK’s online communities.

  • Monitor brand mentions, tags, and conversations to ensure consistent engagement and reputation management.

Content Support & Execution

  • Support daily content publishing and scheduling across social platforms.

  • Collaborate with content, design, and video teams to ensure smooth execution of social content.

  • Adapt messaging and tone to fit different platforms and audience segments.

  • Surface community insights, FAQs, and trending topics to inform future content ideas.

Performance Monitoring & Insights

  • Track basic engagement metrics such as comments, shares, saves, sentiment, and response time.

  • Identify recurring audience questions, feedback, or concerns and share insights with internal teams.

  • Support reporting on engagement performance and community growth.

Cross-Functional Collaboration

  • Work closely with Marketing, Brand, PR, and Customer Support teams to align communication and escalation processes.

  • Coordinate with Customer Support to handle inquiries or complaints that require deeper follow-up.

  • Assist during campaign launches, promotions, or announcements to ensure active audience engagement.

Reputation & Customer Interaction

  • Help maintain BJAK’s brand reputation through thoughtful, empathetic, and brand-safe communication.

  • Escalate sensitive issues, negative sentiment, or potential crises promptly to relevant stakeholders.

  • Turn community feedback into actionable insights for product and communication teams.

The Right Fit Has

  • Bachelor’s degree in Marketing, Communications, or a related field.

  • 2–4+ years of experience in social media engagement, community management, or digital marketing.

  • Strong written communication skills in English (additional local languages are a plus).

  • Familiarity with major social media platforms and online community dynamics.

  • Empathy, patience, and strong people skills when engaging with diverse audiences.

  • Detail-oriented, responsive, and comfortable working in a fast-paced environment.

  • Experience in fintech, insurance, tech, or customer-facing brands is a plus.

Why Join BJAK

  • Competitive remuneration

  • Hands-on, high-impact role with regional exposure

  • Fast-growing tech-driven company

  • Collaborative and supportive team culture

  • Flat structure — your contribution and ideas matter

  • Clear growth path into Social Media Manager or Community Lead roles

Other facts

Tech stack
Social Media Engagement,Community Management,Content Support,Performance Monitoring,Cross-Functional Collaboration,Customer Interaction,Written Communication,Empathy,Detail-Oriented,Fast-Paced Environment,Digital Marketing,Brand Reputation,Audience Engagement,Online Communities,Customer Support,Fintech

About Bjak

Our mission is to develop technology based solutions to improve financial inclusion.

We develop new & innovative platforms & services globally. For example, we are the first platform to simplify and digitise comprehensive life and medical insurance, supported by AI agent. BJAK is the largest insurance platform in Southeast Asia.

If you enjoy building cutting edge platform-ecosystems that gives equal access to financial services to everyone at scale, join us.

Team size: 201-500 employees
LinkedIn: Visit
Industry: Software Development
Founding Year: 2019

What you'll do

  • The Social Media Engagement Specialist will manage BJAK’s day-to-day interactions across social platforms, engaging with audiences and nurturing online communities. They will also support content execution and ensure a strong brand presence across all channels.

Ready to join Bjak?

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Frequently Asked Questions

What does a Social Media Engagement Specialist do at Bjak?

As a Social Media Engagement Specialist at Bjak, you will: the Social Media Engagement Specialist will manage BJAK’s day-to-day interactions across social platforms, engaging with audiences and nurturing online communities. They will also support content execution and ensure a strong brand presence across all channels..

Why join Bjak as a Social Media Engagement Specialist?

Bjak is a leading Software Development company.

Is the Social Media Engagement Specialist position at Bjak remote?

The Social Media Engagement Specialist position at Bjak is based in Petaling Jaya, Malaysia. Contact the company through Clera for specific work arrangement details.

How do I apply for the Social Media Engagement Specialist position at Bjak?

You can apply for the Social Media Engagement Specialist position at Bjak directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Bjak on their website.