Creative Brand Strategist

About Us

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our platform, Bjak.com, helps millions find high-value insurance policies tailored to their needs.

We invest heavily in technology — from Custom APIs and trading systems to data science — to simplify financial services that were once complex or inaccessible.

As we expand our operations in Malaysia, we are looking for dynamic individuals who share our mission and want to help shape the next chapter of Bjak’s growth.

We are seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive high-impact marketing initiatives that reinforce Bjak’s positioning across ASEAN. This role blends strategic brand thinking with hands-on creative execution across campaigns, content, and community-building initiatives.

You will be responsible for developing compelling brand narratives, designing integrated marketing strategies, and ensuring consistent, memorable brand presence across all channels.

Key Responsibilities

Brand Strategy & Creative Direction

• Define and evolve Bjak’s brand narrative, positioning, and messaging across markets.

• Lead the ideation and development of creative concepts for campaigns that strengthen brand perception and audience engagement.

• Ensure brand consistency across all communication touchpoints, content formats, and marketing activities.

Campaign Development & Execution

• Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation.

• Work closely with designers, content creators, and cross-functional teams to translate brand strategies into high-quality creative assets.

• Monitor campaign performance, analyze results, and provide strategic insights for continuous improvement.

Content & Community Engagement

• Oversee content strategy for social media, newsletters, and community channels to ensure impactful storytelling.

• Build and nurture an active online/offline community aligned with Bjak’s mission and brand values.

• Develop initiatives that increase participation, advocacy, and brand loyalty.

• Identify and leverage user-generated content to strengthen brand authenticity.

Partnerships & Insights

• Collaborate with influencers, creators, and brand advocates to amplify Bjak’s reach.

• Develop programs that turn loyal users into brand champions and ambassadors.

• Conduct in-depth data analysis to uncover insights that support brand strategy and future campaigns.

Requirements

• 3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.

• Strong understanding of branding, content development, social media, and community engagement.

• Ability to translate business goals into creative concepts and integrated brand strategies.

• Familiarity with content management systems, community platforms, and analytics tools.

• Excellent communication, storytelling, and strategic thinking skills.

• Proven ability to manage multiple projects with strong attention to detail.

• Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.

Benefits

At Bjak, you will be part of a fast-growing company at the forefront of financial technology. As the Creative Brand Strategist, you will play a key role in shaping Bjak’s brand presence and driving meaningful impact across Malaysia and beyond.

You can expect:

• The opportunity to influence brand direction and drive high-visibility projects.

• A creative, flexible, and collaborative environment that values innovation.

• Competitive compensation, benefits, and strong professional growth opportunities.