Director, Demand Generation
full-time•Canada, Southwest Finland
Summary
Location
Canada, Southwest Finland
Type
full-time
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About this role
At BioRender, we’re on a mission to accelerate the world’s ability to learn, discover, and communicate science — transforming how knowledge is shared and making science open, collaborative, and easily understandable by all.
We’re shaping the future of science communication and are looking for talented individuals to help bring this vision to life! 🚀
About the Role
As the Director of Demand Generation at BioRender, you’ll lead our efforts to drive predictable, scalable pipeline and revenue growth across our key customer segments. You’ll own the end-to-end demand engine — from awareness and acquisition through activation, conversion, and expansion — partnering closely with Sales, Product Marketing, Growth, and RevOps to turn interest into impact.
This role is a blend of strategic leadership and hands-on execution — ideal for someone who loves building high-performing programs, using data to inform decisions, and experimenting across channels to fuel growth in a product-led SaaS company serving the global scientific community.
What You’ll Be Doing
- Own and execute BioRender’s demand generation strategy across the full funnel to drive qualified pipeline, revenue, and customer growth.
- Develop and scale integrated campaigns across channels including paid media, lifecycle/email, webinars, content syndication, partnerships, and events.
- Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
- Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
- Build and optimize lifecycle programs that nurture users from signup to activation, expansion, and retention.
- Manage and mentor a growing demand generation team, fostering a culture of experimentation, accountability, and continuous improvement.
- Own demand generation forecasting, budgeting, and performance reporting — using data to optimize ROI and inform future investments.
- Test, learn, and iterate constantly — leveraging A/B testing, attribution, and insights to improve conversion rates across the funnel.
What You Bring to the Table
- 8+ years of experience in demand generation, growth marketing, or performance marketing — ideally within B2B SaaS or product-led growth environments.
- Proven track record of building and scaling demand programs that drive measurable pipeline and revenue impact.
- Deep understanding of full-funnel marketing, attribution, and experimentation frameworks.
- Strong analytical mindset — comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making.
- Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
- Hands-on experience with paid acquisition, lifecycle marketing, and marketing automation tools.
- A growth mindset — you’re curious, adaptable, and energized by building and optimizing systems in a fast-growing company.
- Experience marketing to technical, scientific, or highly specialized audiences is a strong plus.
Why join us?
- We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications!
- BioRender is loved by millions! We have a world-class NPS and a community of loyal fans and users in 200+ countries!
- Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies
- We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.
BioRender is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Other facts
Tech stack
Demand Generation,Growth Marketing,Performance Marketing,B2B SaaS,Data Analysis,Lifecycle Marketing,Marketing Automation,Paid Acquisition,Cross-Functional Collaboration,Experimentation,Attribution,Lead Management,Pipeline Goals,Customer Growth,Campaign Development,Team Management
About BioRender Inc.
BioRender is revolutionizing how science is communicated, one graphic at a time (you can think of us as the Adobe or Canva for science!). We're on a mission to accelerate science by empowering all scientists to quickly and easily communicate their research.
We are a team of passionate scientists, engineers, science illustrators, designers and entrepreneurs backed by an incredible group of investors, including YCombinator.
We nerd out on cool science stuff and solving big problems. We work really hard and sweat the details to deliver a high impact product that our users love.
Check out our customer love here: biorender.com/testimonials
Team size: 201-500
Website: https://biorender.com
LinkedIn: Visit
Funding: $17.04M
Industry: SaaS
Founding Year: 2017
What you'll do
- The Director of Demand Generation will own and execute BioRender’s demand generation strategy to drive qualified pipeline and revenue growth. This includes developing integrated campaigns across various channels and managing a growing demand generation team.
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Frequently Asked Questions
What does a Director, Demand Generation do at BioRender Inc.?
As a Director, Demand Generation at BioRender Inc., you will: the Director of Demand Generation will own and execute BioRender’s demand generation strategy to drive qualified pipeline and revenue growth. This includes developing integrated campaigns across various channels and managing a growing demand generation team..
Why join BioRender Inc. as a Director, Demand Generation?
BioRender Inc. is a leading SaaS company.
Is the Director, Demand Generation position at BioRender Inc. remote?
The Director, Demand Generation position at BioRender Inc. is based in Canada, Canada and Southwest Finland, Finland. Contact the company through Clera for specific work arrangement details.
How do I apply for the Director, Demand Generation position at BioRender Inc.?
You can apply for the Director, Demand Generation position at BioRender Inc. directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about BioRender Inc. on their website.