About this role
About This Role:
As a Senior Product Marketing Manager, you will play a pivotal role within Biogen's Rare Disease Business Unit, focusing on our approved product for Spinal Muscular Atrophy (SMA) in Brazil. You will be tasked with proposing and implementing innovative marketing strategies and tactical plans, ensuring alignment across local, regional, and global functions. Your efforts will be directed towards developing a comprehensive Rare Disease marketing strategy, optimizing the patient journey, and preparing the ecosystem for SMA. Serving as a key facilitator, you will drive the execution of marketing strategies through collaboration with sales and cross-functional teams. By maintaining strong relationships with key opinion leaders and medical societies, you will ensure our strategies resonate with the external environment. Your leadership will also extend to mentoring and developing internal marketing talent, fostering growth and expertise within the team. This role is instrumental in defining market assumptions, analyzing trends, and contributing to our business objectives and KPIs.
What You’ll Do:
Develop and implement innovative marketing strategies for SMA treatment in Brazil.
Collaborate with local, regional, and global functions to harmonize marketing efforts.
Lead strategic projects to enhance the patient journey and ecosystem for SMA.
Facilitate execution of marketing strategies through sales and cross-functional teams.
Support key account management processes with strategic solutions.
Define and analyze market assumptions, trends, demands, and sales data.
Mentor and develop internal marketing talent through indirect leadership.
Maintain strong dialogue with opinion leaders and medical societies in rare diseases.
Who You Are: You are a strategic thinker with a passion for making a difference in the field of rare diseases. Your ability to collaborate across teams and geographies is second to none, and you thrive in dynamic and fast-paced environments. Your strong communication skills and fluency in multiple languages allow you to effectively engage with diverse stakeholders. You are naturally inclined to lead and inspire others, fostering a culture of growth and excellence in your team.
Required Skills:
Bachelor’s degree in marketing, business, or sciences.
Proven experience in a marketing position within the pharmaceutical industry.
Significant scientific, medical, and/or business management training.
Fluency in English and Brazilian Portuguese is mandatory.
Experience in marketing management with global and local teams.
Knowledge of market access for products in public and private sectors.
Experience in product launches.
Strong communication skills and experience in cross-functional teams and project management.
Preferred Skills:
Fluency in Spanish.
Experience working in Rare Diseases.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Other facts
About Biogen
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities.
We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.
With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.
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What you'll do
- Develop and implement innovative marketing strategies for Spinal Muscular Atrophy (SMA) treatment in Brazil. Collaborate with local, regional, and global functions to enhance the patient journey and ecosystem for SMA.
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