About this role
About This Role
Biogen’s Marketing teams are on the front lines every day, ensuring that our products have the right visibility for the patients who need them most. We work from a deep understanding of the science behind our therapies and the disease areas that they treat. The Associate Director of Marketing will play a pivotal role in shaping and executing strategic initiatives to prepare for the US launch of Lupus product in both cutaneous and systemic lupus erythematosus (CLE and SLE). This highly visible role requires a blend of strategic insight, marketing acumen, and operational excellence to deliver impactful marketing solutions in the competitive and evolving SLE market while simultaneously establishing the CLE market.
What You’ll Do
- Develop HCP Launch Plan & Campaigns
- Develop HCP marketing launch plans for Lupus product in both CLE and SLE, leveraging insights from market research, competitive analysis, and KME feedback.
- Partner with leadership to develop and prepare unbranded disease state awareness campaigns and branded campaigns that educate HCPs on disease state, patient identification, and production differentiation.
- Develop and execute HCP omni-channel plan (digital, print, conference, peer to peer, and personal promotion) to maximize reach and engagement.
- Develop KPIs to measure effectiveness of campaigns and optimize based on performance metrics.
- Manage Advisory Borads and Steering Committee meetings
- Partner with Though Leader Liaison (TLLs) team and Medical to develop and execute commercial advisory board and steering committee meetings.
- Collaborate with external agencies and vendors to deliver high-quality output on time and within budget.
- Share key actionable insights with broader cross functional stakeholders.
- Drive Cross-Functional Alignment and Collaboration
- Serve as a collaborative cross functional partner, influencing without authority and fostering strong relationships across HQ and field-based Lupus team.
- Act as lead for agency RFPs. Provide oversight and day-to-day leadership for agency and vendor partnerships, ensuring alignment with business objectives, operational excellence, and delivery of high-impact marketing initiatives.
- Oversee cross functional brand budget.
Who You Are
- A strategic thinker with strong marketing and scientific aptitude and the ability to translate complex concepts into clear, actionable marketing activities and tactics.
- Highly collaborative, adaptable, and results-driven, with a proven ability to manage multiple priorities in a fast-paced environment.
- Skilled in vendor and project management, with a track record of delivering high-quality outputs under tight timelines.
Qualifications
- Bachelor’s degree required; MBA or advanced degree in life sciences preferred.
- 5+ years of pharmaceutical/biotech experience, including 3+ years in marketing or related roles.
- Experience in specialty markets; rheumatology and dermatology experience strongly preferred.
- Demonstrated success in developing and executing HCP-focused marketing campaigns and tactics.
- Must exhibit leadership skills and ability to perform in a complex, fast-paced environment.
- Strong understanding of compliance requirements for scientific and promotional communications.
- Previous experience managing agency partners and budgets effectively.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Other facts
About Biogen
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities.
We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.
With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.
For more information, please visit www.biogen.com. Community Guidelines: https://www.biogen.com/community-guidelines.html
Follow us on social media – LinkedIn, Facebook, X, and YouTube.
What you'll do
- The Associate Director of Marketing will develop and execute marketing launch plans for Lupus products, focusing on both cutaneous and systemic lupus erythematosus. This role involves collaborating with cross-functional teams and managing agency partnerships to deliver impactful marketing initiatives.
Ready to join Biogen?
Take the next step in your career journey