B
Market Research Analyst (Web)
full-time•Kyiv
About this role
About us:
BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
Your Impact:
- Conduct deep market and competitor research in the digital health & fitness space with a strong focus on web products and web-to-app onboarding funnels
- Analyze competitors’ products, positioning, traffic sources, creatives, and user journeys to identify growth opportunities
- Explore and track market, product, and UX trends across web & mobile
- Collect and organize information into clear, structured insights
- Support product and growth teams with research-driven inputs for product decisions
- Monitor competitors’ websites, launches, portfolios, messaging, and partnerships
- Prepare concise summaries, structured presentations for internal stakeholders
About You:
- 1+ year of experience in market research, competitive analysis, analytics, or related roles
- Experience with a web B2C product (product, analytics, research, growth, marketing, etc.)
- Strong product-oriented mindset — you understand how research connects to product decisions
- Confident in conducting qualitative and desk research, validating sources, and checking data quality
- Ability to structure findings, connect insights into narratives, and draw clear conclusions
- Solid analytical and critical thinking skills; comfortable working with both quantitative and qualitative data numbers
- Basic understanding of key product and growth drivers (UX, onboarding, acquisition, conversion)
- Strong attention to detail and ability to filter signal from noise
- Upper-Intermediate English (B2+)
Will be a plus:
- Experience with research frameworks
- Previous collaboration with product, growth, or marketing teams
- Experience in health & fitness, digital products, or subscriptions
What will help you in your work?
- FigJam / Miro / Google Sheets
- Facebook Ads Library / AdHeart
- SimilarWeb
- Tableau
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Time off & balance. 20 paid vacation days, paid sick leave, and additional days off around public holidays.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.
What you'll do
- The analyst will conduct deep market and competitor research focusing on digital health and fitness web products, analyzing competitor positioning, traffic, and user journeys to find growth opportunities. They will also support product and growth teams by monitoring competitors and preparing structured research summaries for internal stakeholders.
About BetterMe
BetterMe is a global wellness platform chosen by millions to build lasting habits for physical, mental, and emotional well-being. Our AI-powered, data-driven solutions combine fitness, nutrition, mindfulness, and habit coaching to support healthier lives — whether at home or in the workplace.
We deliver inclusive, accessible, and scalable wellness programs for individuals and organizations. Through customized experiences and a focus on behavior change, BetterMe helps people thrive — and helps companies unlock better employee health, corporate wellness, engagement, and performance.
Ready to join BetterMe?
Take the next step in your career journey
Frequently Asked Questions
What does a Market Research Analyst (Web) do at BetterMe?
As a Market Research Analyst (Web) at BetterMe, you will: the analyst will conduct deep market and competitor research focusing on digital health and fitness web products, analyzing competitor positioning, traffic, and user journeys to find growth opportunities. They will also support product and growth teams by monitoring competitors and preparing structured research summaries for internal stakeholders..
Is the Market Research Analyst (Web) position at BetterMe remote?
The Market Research Analyst (Web) position at BetterMe is based in Kyiv, Ukraine. Contact the company through Clera for specific work arrangement details.
How do I apply for the Market Research Analyst (Web) position at BetterMe?
You can apply for the Market Research Analyst (Web) position at BetterMe directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.