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Gaming and CRM Coordinator - Italy
full-time•Malta
About this role
<p style="text-align: center;"> </p>
<p><span class="TextRun SCXW132730310 BCX7" data-contrast="auto"><span class="NormalTextRun SCXW132730310 BCX7">As a Gaming and CRM Coordinator, you will be working together with the Senior Gaming and CRM Manager on our Italian Gaming products and will be responsible of the execution of the promotional plans for Betsson.it. You’ll coordinate the Gaming portfolio onsite, adding new games and optimizing the Gaming lobbies ensuring that the requested quality and timelines of the deliverables are respected and that the best user experience is guaranteed. Furthermore, you are responsible for monitoring the campaigns’ data, analysing the results, recommending improvements and new approaches to enhance the effectiveness of the CRM strategy.</span></span></p>
<h2><strong>A flavour of what you will be doing:</strong></h2>
<ul>
<li>Coordinate the Gaming offer, screening to detect new potential games or providers to be added.</li>
<li>Coordinate the product roadmap with internal and external stakeholders, in order to make sure that product enhancements and new functionalities are delivered in time and with high standards.</li>
<li>Ensure that the Gaming products are up to date and optimize onsite contents to ensure the best user experience.</li>
<li>Coordinate the certification processes with regulator, to ensure that new games are approved.</li>
<li>Assist the CRM Manager on the creation of compelling promotions and communications on a day-to-day basis. From idea generation, planning and briefing to evaluation, reporting & optimizing.</li>
<li>Assist with promotional content, banner planning, newsletter and other promotional material for both onsite and digital media.</li>
<li>Ensure all activities are carried out with a high standard, whilst maintaining high standards for compliance and regulation as well as customer experience.</li>
<li>Write copy, set-up communications and send them out through CRM channels across the customer life-cycle.</li>
<li>Test the Gaming UX and the CRM Campaigns quality and journey.</li>
<li>Work with our support teams and external suppliers, liaising on possible issues that might arise.</li>
<li>Support Customer Service being a direct point for escalations.</li>
<li>Testing new Gaming contents or functionalities and CRM promotions.</li>
</ul>
<h2> </h2>
<h2>Requirements:</h2>
<ul>
<li>2+ years experience in online gaming</li>
<li>1+ year experience in the Casino and CRM field</li>
<li>Italian mother tongue</li>
<li>Proficient in English</li>
<li>Proficient user of Excel and Office package in general</li>
<li>Passionate for Casino and other Gaming products</li>
<li>Good understanding of Italian Market</li>
<li>University level is considered a plus</li>
</ul>
<p> </p>
<h2 style="text-align: center;">CHALLENGE ACCEPTED? </h2>
<p style="text-align: center;"><strong>If you are interested to learn more, please apply with your CV in English.<br><br></strong>Check out the <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmedium.com%2Fbetsson-group&data=04%7C01%7C%7Cfc04be45edc04f00b4d108d88555ba27%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637405950521166967%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=2QnK%2BnONWHjkkz%2BGCQoIyTKKUtSedN1TL095j1JcUTE%3D&reserved=0">Betsson Group Blog</a> to find out what our employees are talking about</p>
<p style="text-align: center;"><strong><em>By submitting your application, you understand that your personal data will be processed as set out in our <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C83d7ca2c42714496a08c08d7f25daa76%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244356416172400&sdata=qJMHIBXSR3dplyoO%2FLnXUJsrYDnDiiHx%2B%2Bmb%2F1%2B7BCk%3D&reserved=0">Privacy Policy</a></em></strong></p>
<p> </p>
<p style="text-align: center;"> </p>
What you'll do
- The Gaming and CRM Coordinator will execute promotional plans for Betsson.it and coordinate the Gaming portfolio onsite. Responsibilities include monitoring campaign data, analyzing results, and recommending improvements to enhance CRM effectiveness.
About Betsson Group
From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across 18 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group.
Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners.
Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.
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Frequently Asked Questions
What does a Gaming and CRM Coordinator - Italy do at Betsson Group?
As a Gaming and CRM Coordinator - Italy at Betsson Group, you will: the Gaming and CRM Coordinator will execute promotional plans for Betsson.it and coordinate the Gaming portfolio onsite. Responsibilities include monitoring campaign data, analyzing results, and recommending improvements to enhance CRM effectiveness..
Is the Gaming and CRM Coordinator - Italy position at Betsson Group remote?
The Gaming and CRM Coordinator - Italy position at Betsson Group is based in Malta. Contact the company through Clera for specific work arrangement details.
How do I apply for the Gaming and CRM Coordinator - Italy position at Betsson Group?
You can apply for the Gaming and CRM Coordinator - Italy position at Betsson Groupdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.