BG
Crypto Business Development Manager
full-time•Malta
About this role
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<h2><strong>The Wow</strong></h2>
<p><span data-teams="true">We’re looking for a commercially driven Crypto Business Development Manager to help scale our presence across crypto markets and brands. In this role, you will turn strategy into action by driving user acquisition, optimising the crypto conversion journey from wallet to repeat play, and unlocking new growth channels tailored to crypto-native audiences. </span>The Crypto Business Development Manager will support development and implementation of B2B and B2C plans across crypto markets and brands</p>
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<h2><strong>A taster of what you will be involved with:</strong></h2>
<ul>
<li>Support development and implementation of B2B and B2C plans, bringing strategy to life and support crypto business expansion, competitive positioning as well as user acquisition across crypto markets and brands.</li>
<li>Optimize conversion funnels: wallet → deposit → first bet → repeat play.</li>
<li>Drive performance-oriented marketing execution across affiliates, influencers, paid media, and partnerships.</li>
<li>Collaborate with CRM on crypto-specific lifecycle campaigns (VIP, reloads, retention).</li>
<li>Test and launch new acquisition channels relevant to crypto-native users.</li>
<li>Act as commercial interface between Marketing, Product, Payments, Risk, and Compliance.</li>
<li>Provide clear commercial input into: Crypto payments UX; Bonus mechanics and promotions; Product prioritization impacting revenue.</li>
<li>Monitor industry trends, competitor activities, and regulatory developments to identify opportunities and risks.</li>
</ul>
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<h2><span style="font-size: 12pt;">You’re good at:</span></h2>
<ul>
<li>Minimum 2 years of experience in iGaming within a commercial and crypto/blockchain capacity.</li>
<li>Proven ability to drive user acquisition and revenue.</li>
<li>Strong understanding of crypto casino and sportsbook.</li>
<li>Detailed oriented and dependable.</li>
<li>Excellent communication and interpersonal skills in English.</li>
<li>High level understanding of the crypto industry: cryptocurrencies, blockchains, wallets.</li>
<li>Comfortable in ambiguity and early-stage scaling environments.</li>
</ul>
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<h2><span style="font-size: 12pt;">CHALLENGE ACCEPTED?</span></h2>
<p><strong><em>By submitting your application, you understand that your personal data will be processed as set out in our <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353238298184&sdata=PweobhkZtWdachdhLkGTPtEznP%2BeVIxNYdrOB95f3mc%3D&reserved=0">Privacy Policy</a></em></strong></p>
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What you'll do
- The Crypto Business Development Manager will support the development and implementation of B2B and B2C plans across crypto markets and brands. This role involves driving user acquisition, optimizing conversion funnels, and collaborating with various departments to enhance the crypto business.
About Betsson Group
From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across 18 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group.
Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners.
Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.
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Frequently Asked Questions
What does a Crypto Business Development Manager do at Betsson Group?
As a Crypto Business Development Manager at Betsson Group, you will: the Crypto Business Development Manager will support the development and implementation of B2B and B2C plans across crypto markets and brands. This role involves driving user acquisition, optimizing conversion funnels, and collaborating with various departments to enhance the crypto business..
Is the Crypto Business Development Manager position at Betsson Group remote?
The Crypto Business Development Manager position at Betsson Group is based in Malta. Contact the company through Clera for specific work arrangement details.
How do I apply for the Crypto Business Development Manager position at Betsson Group?
You can apply for the Crypto Business Development Manager position at Betsson Groupdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.