Paid Media Specialist

<figure><a href="https://www.lloydwhyte.com/" target="_blank"><img src="https://images.teamtailor-cdn.com/images/s3/teamtailor-production/gallery_picture-v6/image_uploads/f5121079-ce83-4fde-9a74-e3f0e51db09b/original.png" alt="Screenshot 2023-08-16 134739.png" title="" width="206" height="124.99999999999999" href="https://www.lloydwhyte.com/" style="width:206px;height:auto;"></a></figure><figure><img src="https://images.teamtailor-cdn.com/images/s3/teamtailor-production/gallery_picture-v6/image_uploads/572bfb10-6756-4300-9134-7bb61246a489/original.jpeg" alt="Benefact-Proudly-Part-of_Proudly-Part-of-Benefact-Group_Lock-up_RGB_37828.jpg" title="" width="328" height="57" style="width:328px;max-width:328px;height:57px;"></figure><p><strong>Salary: </strong>£27,000–£34,000 (depending on experience)</p><p><strong>Working hours: </strong>35 hours per week</p><p><strong>Duration: </strong>Permanent</p><p><strong>Location:</strong> Eastleigh</p><hr><h4>About the role</h4><p><strong>Lloyd &amp; Whyte</strong>, who are proudly part of <strong>Benefact Group</strong>, are looking for a <strong>Paid Media Specialist</strong> to join their <strong>Marketing team</strong> in the <strong>Eastleigh</strong> office.</p><p>The purpose of this role is to and take the lead on the paid search strategy and to be responsible for making data-led decisions and ensuring our paid campaigns meet both commercial goals and regulatory standards. You’ll plan, deliver, and optimise high-impact PPC campaigns across multiple platforms, ensuring we generate quality leads and maximise return on investment.</p><hr><h4 style="text-align:center;">Why join us?</h4><p style="text-align:center;">Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future.&nbsp;Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group — where all profits go to charity and good causes.</p><hr><h4>What you'll be doing </h4><ul><li><p>Leading the planning, delivery, and optimisation of PPC campaigns across Google, Microsoft, and other platforms; keep up to date with trends and Compliance requirements</p></li><li><p>Conducting keyword research, competitor analysis, and audience segmentation to identify opportunities</p></li><li><p>Monitoring campaign performance, adjusting bids and budgets to improve CTR, CPC, conversion rates and ROAS</p></li><li><p>Collaborating with SEO, analytics, and creative teams to align campaigns with wider marketing activity</p></li><li><p>Setting up conversion tracking, monitor attribution, and produce regular performance reports with actionable insights</p></li></ul><h4>What you'll need to have </h4><ul><li><p>Knowledge and understanding of digital marketing principles and theory</p></li><li><p>Play a crucial part in driving leads to our websites and in turn improving our ROI</p></li><li><p>Understanding of technology behind digital platforms, in order to liaise with tech</p></li><li><p>Ability to manage time, meet deadlines and work within a budget, whilst delivering a service to the highest standard</p></li><li><p>Excellent copywriting skills with a focus on conversion</p></li></ul><h4>What makes you stand out </h4><ul><li><p>Proven experience managing PPC campaigns with measurable ROI</p></li><li><p>Knowledge of social PPC platforms and tools (LinkedIn, Meta, etc.)</p></li><li><p>Advanced knowledge of Google Ads and strong working knowledge of Microsoft/Bing/Meta Ads</p></li><li><p>Relevant qualification </p></li></ul><hr><h4>What we offer</h4><ul><li><p>28<strong> </strong>days annual leave plus bank holidays</p></li><li><p>Your birthday off</p></li><li><p>Group Personal Pension</p></li><li><p>Bonus scheme</p></li><li><p>A holiday buy scheme&nbsp;</p></li><li><p>An array of health and wellbeing benefits, company cash plan, income protection and life assurance</p></li><li><p>Enhanced sick pay and&nbsp;parental leave</p></li><li><p>Support and funding toward study and professional qualifications</p></li><li><p>Paid time off for&nbsp;volunteering</p></li></ul><hr><h4>Hear from the hiring manager</h4><p><em>"We’re a supportive, creative, and driven digital team at Lloyd &amp; Whyte. If you’re passionate about PPC and want to work across a diverse mix of brands while having some fun along the way, this could be the perfect role for you."</em></p><hr><p><strong>Lloyd &amp; Whyte</strong>&nbsp;offer a range of specialist insurance services to a variety of clients. Our specialisms range from niche scheme insurance for Healthcare professionals to expert insurance for commercial motor vehicles and professional broker-to-broker insurance services.&nbsp;We also have a wide range of personal insurance services that cover homeowners from standard houses through to thatch &amp; listed character properties and high value homes.&nbsp;<span>The Lloyd &amp; Whyte Group is split into five different client divisions which include multiple companies and brands.</span></p><p><strong>Benefact Group</strong> is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size.</p><p>We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.</p><hr><p>At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.</p><p><strong><em>If you need any additional support during the recruitment process, then please let us know.</em></strong></p><hr><figure><img src="https://images.teamtailor-cdn.com/images/s3/teamtailor-production/gallery_picture-v6/image_uploads/6061edc9-8910-4796-b20a-8481c9134ebe/original.png" alt="Recruitment - Job Spec Footer .png" title=""></figure><p><em>*Directory of Social Change’s UK Guides to Company Giving 2017-26</em></p>