Loyalty Marketing Manager

Loyalty Marketing Manager

We are making the energy transition a reality. Be a part of the movement and help shape a sustainable future for all.

Come and join us!

Why work for Baxi?

At Baxi, we’ve been leading the way in heating and hot water for over 160 years—and now we’re on a mission to redefine how we all think about and use energy.

We’re driving change with sustainable solutions, expanding our Air Source Heat Pump market, and championing innovation every step of the way.

But our real power? Our people.

We continue to build a culture that’s, inclusive, supportive, and focused on wellbeing and growth—because when you thrive, we all thrive.

We are looking for a results-driven Loyalty Marketing Manager to lead the strategy, implementation, and measurement of retention marketing activities for our trade customers. This role will focus on managing and enhancing our installer loyalty scheme value proposition, ensuring it delivers a strong return on investment while meeting the needs of our customers. 

 Responsibility for delivering integrated marketing campaigns, developing targeted retention strategies, and leveraging customer data to drive engagement and long-term loyalty. This role requires a combination of strategic thinking, data-driven decision-making, and effective stakeholder management to ensure seamless execution across marketing, sales, and external partners. 

Key Responsibilities

• Develop and implement the retention marketing strategy to maximise customer engagement and lifetime value. 

• Lead the development and continuous improvement of our installer loyalty scheme value proposition within the HVAC sector. 

• Plan and execute segmented and personalised marketing communications to drive customer retention and loyalty. 

• Deliver integrated marketing campaigns that provide measurable business impact and return on investment. 

• Create and implement targeted and national promotions that align with the needs of the business and customer base. 

• Work cross-functionally with marketing, sales, and other internal teams to ensure alignment with broader business initiatives. 

• Analyse customer data to identify opportunities to influence behavior and enhance engagement through automated and personalised marketing campaigns. 

• Manage customer profiling and segmentation to deliver tailored marketing activities. 

• Develop lifetime value analysis and performance metrics to measure and optimise campaign success. 

• Track and evaluate loyalty program performance using key KPIs, making data-driven recommendations to improve effectiveness. 

• Manage reporting through tools such as Power BI, ensuring insights are easily accessible to stakeholders across the business. 

• Undertake customer feedback analysis (Voice of Customer) to inform continuous improvement initiatives. 

• Oversee external agencies and suppliers to ensure high-quality, timely, and cost-effective delivery of projects. 

• Administer and monitor budgets, ensuring spend aligns with company policies and financial controls. 

Education and Experience

• Experience in loyalty marketing, retention marketing, or CRM within a B2B or trade-focused environment. 

• Strong understanding of customer segmentation, personalisation, and data-driven marketing strategies. 

• Experience managing loyalty programs and delivering measurable business results. 

• Proficiency in marketing automation, CRM tools, and data analytics platforms (e.g., Power BI, Salesforce, HubSpot). 

• Excellent project management and stakeholder collaboration skills. 

• Ability to balance strategic thinking with hands-on execution. 

Why Join Us? At Baxi, we’re passionate about innovation and sustainability. You’ll work in a supportive, inclusive culture that values growth and collaboration. This is your chance to make a lasting impact on the future of energy.

Ready to lead the change? Apply now and be part of the evolution!

What we offer:

Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.