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Social Media Lead - Scotland
full-time•Glasgow
About this role
Our Team: How we enrich everyday life:
You’ll be joining Bauer Media Audio’s Scottish social media team, working at the heart of some of the country’s biggest and most loved radio brands including Superscoreboard, Clyde 1 and Forth 1 while also supporting Northsound 1, Tay FM and MFR.
Our team - based in both Glasgow and Edinburgh - work closely with presenters, artists, sports talent and content teams to bring big moments to life across social platforms. It’s fast‑paced, collaborative and creative — no two days are the same. If you thrive in a live radio environment, love working with talent, and enjoy juggling multiple brands and ideas, you’ll feel right at home here.
The difference you will make:
As Social Media Lead, you’ll own and drive the social media strategy for Bauer Media’s Scottish brands. You’ll shape how our stations show up online, translating iconic radio moments and formats into standout digital content that resonates with Scottish audiences.
You’ll lead a team of content creators, work directly with high‑profile talent, and partner with senior stakeholders across programming, marketing, music and commercial teams. Your creativity, strategic thinking and leadership will play a key role in growing our audiences, engagement and brand presence across Facebook, Instagram, TikTok and YouTube.
Your role:
You’ll be responsible for the strategy, creation and delivery of social content across Bauer Media Audio Scotland.
Responsibilities include but are not limited to:
- Delivering the social media strategy for Superscoreboard, Clyde 1 and Forth 1
- Identifying opportunities to grow audiences and engagement across additional Scottish brands
- Acting as the brand guardian for all social output
- Leading, mentoring and managing a team of social content creators
- Creating, commissioning and approving attention‑grabbing social and video content
- Managing and directing high‑profile talent in studio, on location and at events
- Translating on‑air formats and brand IP into compelling digital content
- Collaborating with programming, marketing, music and commercial teams
- Attending brand guest meetings and influencing content decisions
- Managing freelancers, invoices and budgets
- Using analytics and platform insights to inform content decisions and strategy
The skills you will bring:
Essential:
- Proven experience as a senior social media producer or lead
- Deep knowledge of Scottish audiences and culture
- Strong experience growing reach, engagement and followers across Instagram, TikTok, Facebook and YouTube
- Confidence creating and pitching big ideas and getting them over the line
- Experience managing or mentoring junior team members
- Expert knowledge of social media platforms, tools and analytics
- Strong understanding of community management and platform guidelines
- Confident working with video production, cameras, sound and lighting
- Ability to manage multiple brands, priorities and deadlines
Desirable:
- Experience within Scottish football or sports content
- Experience working in live broadcast or fast‑paced media environments
- Proficiency in Adobe Photoshop for graphics and thumbnails
Working Pattern/Location:
Full‑time, permanent
Based in Glasgow or Edinburgh
CLOSING DATE: Friday 6th February 2026
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
What’s in it for you
- You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more! Find the full details of our benefits here
We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.
We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [email protected]
We are actively recruiting for this position, so the job advert may close earlier than expected.
If you have any feedback regarding our UK recruitment process, please email [email protected] we would love to hear from you.
What you'll do
- The Social Media Lead will own and drive the social media strategy for Bauer Media’s Scottish brands, creating standout digital content that resonates with audiences. Responsibilities include leading a team of content creators and collaborating with various stakeholders to enhance brand presence across social platforms.
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offer covers print and online Publishing, Audio broadcasting and entertainment, Out of Home advertising, and Investments in other media related sectors.
We are one of Europe’s largest Publishers, with almost 500 million copies sold each year. From women’s and celebrities’ magazines and TV listings to food and special interest, we own some of Europe’s most popular digital and print publishing brands. Our Audio business operates more than 150 radio and podcast brands, reaching over 61 million listeners every week. Bauer Media Outdoor is one of Europe’s leading Out of Home advertising businesses, with more than 100,000 advertising panels.
Family-owned in the 5th generation, Bauer Media focuses
on the long-term with a consumer first mindset. Our
workforce of over 12,000 shares a common purpose:
to deliver content and services that enrich people‘s everyday lives.
Our mission is to entertain, serve and inspire our customers, making each day a little better and supporting them as they organise their lives and discover more.
Our Purpose is to enrich everyday life. This Purpose is our reason for being in business. It’s why our consumers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us.
Our group-wide company values are Trust, Passion, Excellence and Entrepreneurship. These four values underpin our corporate identity and culture. They are our guide for how we want to work and grow together.
https://www.bauermedia.com/imprint
https://www.bauermedia.com/data-privacy
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Frequently Asked Questions
What does a Social Media Lead - Scotland do at Bauer Media Group?
As a Social Media Lead - Scotland at Bauer Media Group, you will: the Social Media Lead will own and drive the social media strategy for Bauer Media’s Scottish brands, creating standout digital content that resonates with audiences. Responsibilities include leading a team of content creators and collaborating with various stakeholders to enhance brand presence across social platforms..
Is the Social Media Lead - Scotland position at Bauer Media Group remote?
The Social Media Lead - Scotland position at Bauer Media Group is based in Glasgow, Scotland, United Kingdom. Contact the company through Clera for specific work arrangement details.
How do I apply for the Social Media Lead - Scotland position at Bauer Media Group?
You can apply for the Social Media Lead - Scotland position at Bauer Media Groupdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.