BM
Social Media Lead - Consumer Competitions
full-time•Manchester, Sheffield
About this role
Social Media Lead – Consumer Competitions
Our Team: How we enrich everyday life
You’ll be joining the team behind some of the UK’s biggest and most loved radio competitions, including Make Me A Winner. Sitting within Bauer Audio’s marketing function, this team connects audiences with life‑changing moments every single day – from six‑figure cash prizes to unforgettable winner stories shared across our brands.
You won’t be working in isolation. You’ll collaborate closely with our Social Video team, presenters, producers and marketing specialists, all united by one goal: creating content that truly connects with people and delivers real impact.
The difference you will make
This is a newly created role and a rare opportunity to shape how social media works for our competitions from the ground up.
As our Social Media Lead, you’ll take ownership of organic social strategy across our competition brands, with a clear commercial lens. This isn’t about chasing views for the sake of it – it’s about turning attention into action, inspiring audiences to play, engage and come back again.
You’ll help bring powerful winner stories to life, influence how millions of people experience our competitions on social, and play a direct role in driving revenue for the business.
Your role
Responsibilities include, but are not limited to:
- Owning and delivering the organic social media strategy for Bauer Audio’s consumer competitions
- Acting as social brand guardian for competition brands
- Creating and overseeing content plans that drive player acquisition and conversion
- Developing standout formats that build recognition and momentum
- Managing posting schedules and community engagement
- Collaborating with paid media, video and content teams
- Using data and insight to optimise performance
- Line managing and developing a Social Media Producer
The skills you will bring
Essential:
- Proven experience in organic social media roles with a commercial or revenue‑driving focus
- Ability to influence behaviour, not just awareness
- Strong understanding of social platforms and audience behaviour
- Commercial mindset with clear outcome focus
- Confidence balancing strategy with hands‑on delivery
Desirable:
• Experience in competitions, gaming, gambling, e‑commerce or consumer brands
• Experience shaping or evolving social strategy
• People‑management or mentoring experience
Working pattern / location
Manchester‑based, hybrid role. Tuesday and Friday are anchor days in the office. Friday late working is required (approximately 11:30am–8:00pm) to support live competition moments.
What’s in it for you
- 28 days holiday, bank holidays & 2 volunteer days
- Access to Bauer Academy for personal development
- Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
- Flexible working opportunities
- And much more! Explore our full benefits here: https://www.bauermedia.co.uk/join/careers/
Ready to Apply?
If this sounds like a role you’d love to explore, we’d love to hear from you. Apply now and help us tell the stories that matter most.
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
What’s in it for you
- You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more! Find the full details of our benefits here
We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.
We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [email protected]
We are actively recruiting for this position, so the job advert may close earlier than expected.
If you have any feedback regarding our UK recruitment process, please email [email protected] we would love to hear from you.
What you'll do
- The Social Media Lead will own and deliver the organic social media strategy for Bauer Audio’s consumer competitions, acting as the social brand guardian and developing content plans to drive player acquisition and conversion. Responsibilities also include managing posting schedules, community engagement, collaborating with other teams, using data for optimization, and line managing a Social Media Producer.
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offer covers print and online Publishing, Audio broadcasting and entertainment, Out of Home advertising, and Investments in other media related sectors.
We are one of Europe’s largest Publishers, with almost 500 million copies sold each year. From women’s and celebrities’ magazines and TV listings to food and special interest, we own some of Europe’s most popular digital and print publishing brands. Our Audio business operates more than 150 radio and podcast brands, reaching over 61 million listeners every week. Bauer Media Outdoor is one of Europe’s leading Out of Home advertising businesses, with more than 100,000 advertising panels.
Family-owned in the 5th generation, Bauer Media focuses
on the long-term with a consumer first mindset. Our
workforce of over 12,000 shares a common purpose:
to deliver content and services that enrich people‘s everyday lives.
Our mission is to entertain, serve and inspire our customers, making each day a little better and supporting them as they organise their lives and discover more.
Our Purpose is to enrich everyday life. This Purpose is our reason for being in business. It’s why our consumers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us.
Our group-wide company values are Trust, Passion, Excellence and Entrepreneurship. These four values underpin our corporate identity and culture. They are our guide for how we want to work and grow together.
https://www.bauermedia.com/imprint
https://www.bauermedia.com/data-privacy
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Frequently Asked Questions
What does a Social Media Lead - Consumer Competitions do at Bauer Media Group?
As a Social Media Lead - Consumer Competitions at Bauer Media Group, you will: the Social Media Lead will own and deliver the organic social media strategy for Bauer Audio’s consumer competitions, acting as the social brand guardian and developing content plans to drive player acquisition and conversion. Responsibilities also include managing posting schedules, community engagement, collaborating with other teams, using data for optimization, and line managing a Social Media Producer..
Is the Social Media Lead - Consumer Competitions position at Bauer Media Group remote?
The Social Media Lead - Consumer Competitions position at Bauer Media Group is based in Manchester, England, United Kingdom and Sheffield, England, United Kingdom. Contact the company through Clera for specific work arrangement details.
How do I apply for the Social Media Lead - Consumer Competitions position at Bauer Media Group?
You can apply for the Social Media Lead - Consumer Competitions position at Bauer Media Groupdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.