Marketing Strategist

<div style="font-size:10pt;font-family:'Tahoma'"> <p>(ID: 2025-1318)</p><br> <p><strong>Axle Informatics</strong> is a bioscience and information technology company that offers advancements in translational research, biomedical informatics, and data science applications to research centers and healthcare organizations around the globe. With experts in biomedical science, software engineering, and program management, we focus on developing and applying research tools and techniques to empower decision-making and accelerate research discoveries. We work with premier research organizations and facilities including multiple institutes at the National Institutes of Health (NIH) and other public and private organizations.  </p> <div style="font-size: 10pt; font-family: 'Tahoma'"> <p><strong>Benefits We Offer:</strong></p> <ul> <li>100% Medical, Dental &amp; Vision Coverage for Employees</li> <li>Educational Benefits for Career Growth</li> <li>Paid Time Off (Including Holidays)</li> <li>Employee Referral Bonus</li> <li>401K Matching</li> <li>Flexible Spending Accounts: <ul> <li>Healthcare (FSA)</li> <li>Parking Reimbursement Account (PRK)</li> <li>Dependent Care Assistant Program (DCAP)</li> <li>Transportation Reimbursement Account (TRN)</li> </ul> </li> </ul> </div> <div class="ck-content" data-wrapper="true" style=" font-family: Segoe UI; font-size: 11pt;"><p style="line-height: normal; margin: 0in 0in 8pt;"><span style="font-family:Tahoma;font-size:10pt;"><b>Overview</b></span></p><p style="line-height: normal; margin: 0in 0in 8pt;"><span style="font-family:Tahoma;font-size:10pt;">The Marketing Strategist will work collaboratively on the strategic planning, execution, and optimization of Axle’s marketing initiatives across all digital, social, and traditional channels. This role requires a hands-on collaborator who blends creativity with analytical insight, ensuring the company’s brand presence, messaging, and campaigns align with business objectives. The Marketing Strategist will participate in day-to-day operations of the Marketing team, helping to drive integrated campaigns, manage resources and deadlines, and foster cross-functional collaboration with the Market Intelligence team and business units.</span></p><p style="line-height: normal; margin: 0in 0in 8pt;">&nbsp;</p><p style="line-height: normal; margin: 0in 0in 8pt;"><span style="font-family:Tahoma;font-size:10pt;"><b>Key Responsibilities</b></span></p><ul><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Develop and execute comprehensive marketing plans and campaigns aligned with company and delivery unit goals.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Maintain a cohesive brand identity across all platforms, ensuring consistent voice, messaging, and visuals.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Identify, segment, and prioritize target audiences across business units to maximize reach and engagement.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Development of value propositions and key messages tailored to client needs and market dynamics.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Collaborate closely with Market Intelligence and delivery teams to ensure marketing efforts are informed by data and aligned with market trends and client requirements.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Plan, execute, and optimize both organic and paid digital marketing campaigns across platforms (LinkedIn, X, Meta, Google Ads, etc.).</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Develop creative content strategies that resonate with target audiences and drive measurable engagement.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Manage internal and external influencers, ensuring alignment with brand values and campaign goals.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Monitor, analyze, and report on campaign performance, using data-driven insights to refine strategies and improve ROI.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Stay current with digital marketing trends, emerging technologies, and audience behavior patterns to maintain a forward-thinking approach.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Manage project timelines, priorities, and resource allocation.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Develop integrated marketing content and sales enablement assets—including graphics, copy, video, pitch decks, templates, and landing pages—to support brand messaging, campaign execution, and business development efforts.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Collaborate with creative and technical staff to support website design, development, and maintenance.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Coordinate cross-functional campaign planning and execution with other departments.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Collect and analyze campaign performance metrics, audience insights, and engagement data.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Translate findings into actionable recommendations that drive continuous improvement.</span></p></li></ul><p style="margin: 0;">&nbsp;</p><p style="line-height: normal; margin: 0in 0in 8pt;"><span style="font-family:Tahoma;font-size:10pt;"><b>Qualifications and Experience</b></span></p><ul><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Bachelor’s degree in Marketing, Communications, Business, or a related field.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">3–5 years of progressive experience in digital marketing, preferably in a B2B or B2G environment.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Proven success in planning and executing multi-channel marketing campaigns (organic and paid).</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Experience managing internal or external brand influencers.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Strong understanding of digital media strategy, content marketing, and analytics tools.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Excellent communication, leadership, and project management skills.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Ability to balance creative thinking with data-driven decision-making.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Proficiency in marketing platforms to include HubSpot, Google Analytics, and Meta Business Suite.</span></p></li></ul><p style="line-height: normal; margin: 0in 0in 8pt;">&nbsp;</p><p style="line-height: normal; margin: 0in 0in 8pt;"><span style="font-family:Tahoma;font-size:10pt;"><b>Key Competencies</b></span></p><ul><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Strategic and creative thinker with strong execution discipline.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Collaborative and adaptable leader with a growth mindset.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Strong analytical ability to interpret performance data and optimize marketing strategies.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Detail-oriented with excellent organizational and time-management skills.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Passion for continuous learning and innovation in digital marketing practices.</span></p></li></ul><p style="line-height: 115%; margin: 0in 0in 8pt;">&nbsp;</p></div> <br> <div style="font-size:10pt;font-family:'Tahoma';text-align: center;"> <p>The diversity of Axle’s employees is a tremendous asset. We are firmly committed to providing equal opportunity in all aspects of employment and will not tolerate any illegal discrimination or harassment-based age, race, gender, religion, national origin, disability, marital status, covered veteran status, sexual orientation, status with respect to public assistance, and other characteristics protected under state, federal, or local law and to deter those who aid, abet, or induce discrimination or coerce others to discriminate.</p> <p>Accessibility: If you need an accommodation as part of the employment process, please contact <a href="mailto:[email protected]" target="_blank">[email protected]</a> </p> <p><strong>Disclaimer:</strong> The above is meant to illustrate the general nature of work and level of effort being performed by individual’s assigned to this position or job. This is not restricted as a complete list of all skills, responsibilities, duties, and/or assignments required. Individuals may be required to perform duties outside of their position, job or responsibilities as needed.</p> <p>This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.</p> </div></div><div class="content-pay-transparency"><div class="pay-input"><div class="title">Salary Range</div><div class="pay-range"><span>$80,000</span><span class="divider">&mdash;</span><span>$95,000 USD</span></div></div></div>