Within AXA Partners’ B2C e-commerce & digital innovation Department, the Global Head of e-commerce Acquisition plays a key, dual role in the group's growth and visibility. You will be responsible for designing the global acquisition strategy for all B2C websites while simultaneously managing and optimizing operational acquisition campaigns for the global website to attract a qualified flow of visitors.

You will need to continuously analyze performance to maximize results and adapt the strategy based on market trends and consumer behavior, both globally and locally.

You will actively participate in defining objectives, budget allocation, investment follow-up, and establishing performance indicators (KPIs).

What you’ll be doing:

1. Global Strategic Governance & Local Support

• Global Strategy Definition: Define, document, and communicate the global B2C acquisition strategy (Principles, Channel Priorities, Data Architecture, etc.) to be deployed by local entities.
• Governance and Alignment: Establish a global governance framework for acquisition (budget control, technical standards, brand compliance) and ensure alignment of local acquisition initiatives with global strategy and AXA brand guidelines.
• Performance Supervision & Coaching: Supervise and analyze the global performance of local acquisition strategies, identify performance gaps, and serve as the central expert to assist local teams in complex challenges to help them achieve their objectives.
• Coordination & Community Leadership: Lead global acquisition strategy webinars for the B2C community, promoting best practice sharing across countries and fostering a culture of high performance.
• Central Coordination: Work closely with the central teams (marketing, communication, data expertise) to ensure consistency of actions and requirements.

2. Direct Operational Management (global e-commerce sites)

• Multi-channel Strategy: Develop and implement a multi-channel acquisition strategy for central platforms: SEO, GEO, SEA, RTB, social media (organic and paid), influencer marketing, affiliate marketing, email marketing & CRM/PRM, etc.
• Campaign Management: Create, launch, monitor, and optimize campaigns on Google Ads, bing-ads, META, and other relevant platforms to maximize conversion rates and ROI.
• Tracking & Analysis: Continuously track campaign performance using tools like Google Analytics, Looker Studio, or other BI tools. Produce regular reports to evaluate profitability and suggest adjustments.
• Testing and Experimentation: Implement A/B testing of acquisition initiatives, experiment with different messages, visuals, and audiences to determine the most effective strategies.
• Content Management: Manage creative content production with an international scope.
• Technical Requirements: Define technical requirements related to digital acquisition and collaborate with IT and Data teams to maximize the platform performance.
• Budget Management: Plan and control the acquisition budget, ensuring optimal resource allocation to meet set objectives.
• Market Intelligence: Keep abreast of market developments, analyze competitors, and test new advertising formats or channels to stay innovative.

​What you’ll bring:

• Proven experience (minimum 10 years) in managing digital acquisition campaigns, within the e-commerce or online sales sector, ideally with both experiences on advertiser and agency side.
• Experience in a global/international strategic coordination role (HQ-to-Local support).
• Advanced proficiency with acquisition tools and platforms: Google Ads, META Ads, Google Analytics, SEMrush, etc.
• Strong knowledge of SEO, SEA, SMM, programmatic advertising, and marketing automation techniques.
• Significant experience in team management.
• Strong analytical skills, strategic mindset, and performance-oriented approach.
• Ability to work in an agile, cross-functional, and international environment.
• Fluent English and French required (both written and spoken).

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, please send an email to AXA Partners Global HR Response - [email protected]

Who we are:

​We’re AXA Partners, experts at designing and delivering assistance solutions and specialised insurance, credit, and lifestyle protection – with and for our partners worldwide. What sets us apart? The expertise and passion of our 8,500+ people, and a strong network of over 55,000 professionals all over the world. Powered by them and our sector-leading technology, we continuously evolve, adapt and thrive – offering solutions and services that make sure we’re always at people’s side, no matter what. Helping others is our passion. Combining the best digital technology with our warm, human touch, we’re always looking at new ways to offer seamless and reassuring experiences when it really matters.

Join a company that helps protect the forests! At AXA Partners, we plant a tree for every new recruit (with a permanent contract)