About this role
Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Join our energetic and fast‑growing team at Farnell as a Business Development Representative (BDR)!
We’re looking for a proactive, curious, and commercially driven individual to help identify, qualify, and develop new sales opportunities for our industry‑leading Test & Measurement products, software, and solutions.
If you enjoy engaging with customers, uncovering their challenges, and helping connect them with the right technical solutions — this is the role for you.
What you’ll be doing
- Proactively identify and qualify new business opportunities through outbound prospecting
- Engage new and existing customers via phone, email, and virtual meetings
- Understand customer needs in R&D, manufacturing test, and validation environments
- Initiate first‑contact conversations to position NI’s test solutions
- Qualify opportunities based on need, fit, timeline, and budget
- Route sales‑ready opportunities to Account Managers or Business Development Managers
- Respond promptly to customer information requests about NI products and capabilities
- Maintain consistent follow‑up throughout the opportunity lifecycle
- Collaborate closely with Sales, Marketing, Product, and NI partners
- Accurately update CRM systems to support forecasting and pipeline visibility
- Contribute to pipeline growth, account expansion, and regional sales objectives
We’re looking for someone who is…
Essential
- A strong communicator with a positive, customer‑focused attitude
- Interested in technology and learning about test & measurement solutions
- Self‑motivated, proactive, and able to work with guidance
- Comfortable engaging customers through outbound outreach
- Organised, detail‑focused, and able to manage multiple tasks
- Collaborative and eager to work across teams to support shared goals
Desirable
- Experience in sales development, business development, or lead qualification
- Familiarity with technical or engineering environments (a plus, not essential)
- Understanding of sales processes and prospecting methodologies
- Ability to engage technical and non‑technical stakeholders
- Comfortable using CRM systems and tracking sales activity
What’s in it for you
- Competitive salary package
- Hybrid working opportunities
- A collaborative team environment with supportive leadership
- Clear development paths
- Exposure to cutting‑edge test and measurement technologies
- Training in NI products, sales processes, and qualification frameworks
- Opportunities to contribute to a growing pipeline and make a real impact
#LI-FARNELL
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – [email protected], Asia applicants - [email protected], EMEA applicants - [email protected].
Other facts
About Avnet
We are Farnell Global. The fast and reliable distributor of products and technology for electronic and industrial system design, maintenance, and repair. From research and design through prototype to production, we are here to help you access the products and services you need 24/7. With more than 80 years of experience, 48 localised websites, and a dedicated team of over 3,300 employees, we provide every component you need to build the technology of tomorrow.
Farnell Global trades as Farnell in Europe, Newark in North America, and element14 throughout Asia Pacific. We also sell direct to consumers through a network of resellers, and our CPC business in the UK.
We have been part of the established global technology distributor, Avnet, since 2016. Today, this relationship allows us to support our customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.
For more information, visit: https://bit.ly/44I8osr
What you'll do
- The Business Development Representative will proactively identify and qualify new business opportunities through outbound prospecting and engage with customers to understand their needs. They will also maintain consistent follow-up throughout the opportunity lifecycle and collaborate closely with various teams.
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