Director, Paid Social

The Director, Paid Social is responsible for the vision, strategy, and execution of paid social media programs. This role oversees a team of paid social professionals, drives innovation across platforms, and ensures that Avenue Z’s clients achieve measurable business outcomes through best-in-class paid social campaigns. The Director is accountable for cross-functional collaboration and the integration of paid social with broader performance media and marketing initiatives.

Key Responsibilities

• Strategic Leadership:
  Develop and own the paid social strategy across all major platforms (Meta, LinkedIn, TikTok, Snapchat, and emerging channels), ensuring alignment with client business objectives and Avenue Z’s performance media vision.
• Team Management & Development:
  Foster a culture of innovation, accountability, and continuous learning. Provide coaching, performance feedback, and professional development opportunities.
• Campaign Oversight:
  Oversee the planning, execution, and optimization of multi-channel paid social campaigns, ensuring excellence in targeting, creative, and performance analysis. Set standards for campaign architecture, testing, and reporting.
• Cross-Functional Collaboration:
  Partner with creative, analytics, and client services teams to deliver integrated solutions. Collaborate with other performance media leaders (e.g., paid search, influencer, organic social) to drive holistic results.
• Innovation & Best Practices:
  Stay ahead of platform changes, industry trends, and emerging technologies. Champion the adoption of new tools, data-driven approaches, and creative formats to maximize ROI.
• Client Leadership:
  Serve as a senior point of contact for key clients, providing strategic counsel, presenting insights, and ensuring client satisfaction. Lead quarterly business reviews and annual planning for paid social accounts.
• Budget & Performance Management:
  Set and manage paid social budgets, pacing, and projections. Ensure efficient media spend and alignment with client goals. Oversee performance analytics, reporting, and optimization recommendations.
• Process & Quality Control:
  Establish and enforce processes for campaign setup, QA, and reporting. Drive operational excellence and scalability across the paid social function.

Qualifications

• 7+ years of experience in paid social media, with at least 3 years in a leadership or director-level role, preferably in an agency environment.
• Proven track record of managing large-scale, multi-platform paid social campaigns and leading high-performing teams.
• Deep expertise in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and other major platforms.
• Advanced analytical skills, with proficiency in tools such as Google Analytics, Looker Studio, and attribution modeling.
• Strong understanding of creative strategy, content development, and platform-specific best practices.
• Excellent communication, presentation, and client management skills.
• Experience with budget management, forecasting, and performance reporting.
• Proficiency in Google Workspace and project management tools (e.g., Asana, Trello, Teamwork).
• Experience with creative tools (e.g., Canva, Adobe Creative Suite, Figma) is a plus.

Compensation

• Job Type: Full-time Employee
• Schedule: Monday - Friday, 9 AM - 6 PM EST
• • Employees within driving distance of our offices must work in-office at least three days a week.
• Annual Base Salary: $120,000 - $130,000/year + Bonus

Benefits

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events