Assistant Director, Paid Search

Role Overview: 

This position is responsible for overseeing the strategy, execution, and performance of paid search campaigns across a diverse client portfolio (e-commerce and B2B), while managing and mentoring a team of paid search marketers. The Assistant Director will drive innovation, process improvement, and cross-functional collaboration to ensure Avenue Z’s paid search offering remains best-in-class.

Responsibilities:

Strategic Oversight

• Lead the development and execution of paid search strategies for key accounts, ensuring alignment with client business objectives and Avenue Z’s performance standards.
• Oversee campaign planning, budget allocation, and performance optimization across Google Ads, Bing Ads, and other relevant platforms.
• Stay ahead of industry trends, platform updates, and emerging technologies to inform strategy and drive innovation.

Client Partnership & Communication

• Serve as a senior point of contact for high-value clients, providing strategic counsel and ensuring client satisfaction.
• Lead client presentations, QBRs, and performance reviews, translating complex data into actionable insights.
• Collaborate with account management, analytics, and creative teams to deliver integrated marketing solutions.

Operational Excellence

• Implement and refine internal processes for campaign management, reporting, and quality assurance.
• Oversee the integration of technical tools (e.g., Google Analytics, Tag Manager, Hubspot, Shopify) to support campaign success.
• Ensure compliance with Avenue Z’s standards for data integrity, reporting accuracy, and campaign documentation.

Performance Management

• Set and monitor KPIs for the paid search team and client accounts, driving accountability for results.
• Conduct regular audits of campaign performance, identifying opportunities for scaling and efficiency.
• Lead the development of case studies and internal knowledge sharing.

Qualifications:

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of experience in paid search, with at least 2 years in a team leadership or management role.
• Proven track record of managing large-scale, multi-channel paid search campaigns for e-commerce and B2B clients.
• Deep expertise in Google Ads, Bing Ads, Google Analytics, Tag Manager, and related tools.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and client-facing abilities.
• Experience with technical integrations (e.g., Hubspot, Shopify) is a plus.
• Demonstrated ability to lead, mentor, and inspire a team.
• Effective project management and organizational skills.

Compensation

• Job Type: Full-time Employee
• Annual Base Salary: $100,000 - $125,000/year + Bonus

Benefits:

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events