Affiliate PR Media Director
full-time•Miami•$100k - $120k
About this role
We are looking for an Affiliate PR Media Director to build and grow our affiliate media capabilities and lead paid media initiatives within the consumer PR division. Reporting to the head of Performance Marketing, this individual will collaborate closely with the Chief Innovation Officer to develop and scale an affiliate PR program, leveraging process expertise to design, implement, and optimize client campaigns. They will actively participate in strategic client meetings and partner with the performance media team—including specialists in influencer relations, paid social, PR and media strategy—to ensure campaign execution aligns with client objectives.
Key Responsibilities
- Plan, launch, scale, and optimize earned/paid PR campaigns across key publishers.
- Manage affiliate marketing efforts, including onboarding and maintaining relationships with affiliate partners and platforms like ShareASale, Impact, and Rakuten.
- Collaborate with editors/publishers participating in affiliate programs to drive performance.
- Monitor and analyze campaign data to identify insights and opportunities for optimization.
- Work with PR, AEO/SEO, influencer, paid, and creative teams to ensure consistent messaging and strategy across paid and partner channels.
- Strategize cross-functional campaigns with paid media team to amplify scalable content.
- Understand & incorporate AEO (Answer engine optimization) into campaign strategy.
- Build reports and media plans showing performance against KPIs.
- Stay up to date on digital trends, platform updates, and affiliate best practices.
Qualifications
- 3+ years of experience managing paid affiliate media campaigns; agency or high-growth brand experience preferred.
- Experience in affiliate marketing platforms and strategies; direct experience managing affiliate programs is a plus.
- Proven ability to manage budgets and scale performance-driven media.
- Strong analytical skills and familiarity with paid media and affiliate dashboards.
- Strong organizational and communication skills; ability to collaborate across teams.
- Experience with influencer marketing and content amplification is a plus.
Benefits
- Competitive salary range: $100,000 to $120,000
- Comprehensive medical and dental plans.
- 401(k) plan with employer match.
- Generous paid time off (Vacation, Personal, and Sick Time).
- Professional development budget to support ongoing learning.
What you'll do
- This role involves planning, launching, scaling, and optimizing earned/paid PR campaigns across key publishers while managing affiliate marketing efforts, including partner onboarding and relationship maintenance on platforms like ShareASale, Impact, and Rakuten. The director will also collaborate with editors/publishers and analyze campaign data to drive performance and identify optimization opportunities.
About Avenue Z
Avenue Z is a marketing and communications agency leading AI optimization, driving influence across all channels - from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and digital marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the AI agency for influence.
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Frequently Asked Questions
What does Avenue Z pay for a Affiliate PR Media Director?
Avenue Z offers a competitive compensation package for the Affiliate PR Media Director role. The salary range is USD 100k - 120k per year. Apply through Clera to learn more about the full compensation details.
What does a Affiliate PR Media Director do at Avenue Z?
As a Affiliate PR Media Director at Avenue Z, you will: this role involves planning, launching, scaling, and optimizing earned/paid PR campaigns across key publishers while managing affiliate marketing efforts, including partner onboarding and relationship maintenance on platforms like ShareASale, Impact, and Rakuten. The director will also collaborate with editors/publishers and analyze campaign data to drive performance and identify optimization opportunities..
Is the Affiliate PR Media Director position at Avenue Z remote?
The Affiliate PR Media Director position at Avenue Z is based in Miami, Florida, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Affiliate PR Media Director position at Avenue Z?
You can apply for the Affiliate PR Media Director position at Avenue Zdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.