About this role
Leads planning, activation, analysis and reporting of local marketing initiatives including but not limited to AutoZone's high-profile sports sponsorships, the AutoZone Liberty Bowl and the World Golf Championships – FedEx St. Jude Invitational. The Assistant Marketing Manager will be the key liaison with cross-functional teams including internal marketing, merchants, store operations, commercial, community relations, event volunteers, agencies and external vendors. She/he will collaborate and work with cross-functional teams
• Collaborate with partnership developers to assist in the ideation and conception process including attending, contributing to or leading meetings. Provide ongoing updates to ensure effective communication across all activation groups and management. Create post event evaluation to understand value, operational execution and opportunities for future events.
• Coordinate content development for use in sponsorship assets (media, event, digital, social)
▪ Secure and/or prep AutoZone executives for on-air interviews or event related appearances.
▪ Work closely with brand/creative team on the development of all creative assets (signage, promotions, printed collateral and social).
▪ Collaborate with the rewards team for respective Loyalty promotions and hospitality activation.
▪ Trafficking for broadcast elements.
• Act as liaison with vendors, event hosts, and stakeholders (executives, community relations, etc.) during the planning process and on-site activations. Deliver a best-in-class experience for DIY and Commercial customers and provide a well-orchestrated experience for AutoZone participants.
▪ Coordinate with event’s management company for on-site planning and execution including food, seating, entertainment, rentals, and other related activities.
▪ Manage 20+ volunteers for each event, secure teams, and provide detailed responsibilities, timelines, and guidelines for activation.
▪ Work with cross-functional teams to determine ticket allocations, parking, week-of events, schedules, required clearances. Allocate tickets and coordinate attendees for all events.
• Minimum 3+ years of work experience.
• Bachelor’s degree in business, marketing or communications.
• Previous experience in project management preferred, with an event environment or sports marketing, a plus.
• Positive attitude, ability to remain flexible in an ever-changing, collaborative environment,
• Strong problem-solving skills to react quickly and decisively as needed
• Ability to manage projects by tracking deadlines and collecting/organizing information
• Excellent project management skills to enable multiple projects running on time and on budget
• Self-motivator who is confident, energetic and creative.
• Excellent verbal and written communication skills, presenting to small and large groups, including the executive level.
• Highly organized and detail-oriented and able to meet deadlines.
• MS Office competency required; experience with Excel, Word, Power Point; WorkFront helpful.
• Able to work nights and weekends as required for program events, meetings, etc.
- Competitive pay
- Unrivaled company culture
- Medical, dental and vision plans
- Exclusive discounts and perks, including an AutoZone in-store discount
- 401(k) with company match and Stock Purchase Plan
- AutoZoners Living Well Program for free mental health support
- Opportunities for career growth
- Paid time off
- Life, and short- and long-term disability insurance options
- Health Savings and Flexible Spending Accounts with wellness rewards
- Tuition reimbursement
Other facts
About AutoZone
AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 7,000 stores in the US, Mexico, Brazil and Puerto Rico. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories.
AutoZone, headquartered in Memphis, TN, is a growing Fortune 300 company with a deep commitment to serving our customers, communities and fellow AutoZoners. We have vast opportunities in our stores, distribution centers, field offices, specialty business units and Store Support Center and embrace diverse experiences, backgrounds, knowledge and ideas to strengthen our teams and business.
Our team is connected by a deep commitment to our Pledge and Values, principles established more than thirty years ago that reinforce our priorities and team culture. In addition, we constantly innovate and aspire to best serve our customers, creating new and better tools, training and outreach to serve both DIY and the professional installer customers.
From in-store tools to E-Commerce, training and development to recognition, our team has the tools to help you grow your career at AutoZone. See where your drive can take you!
What you'll do
- The Marketing Specialist will oversee the planning, execution, and evaluation of sports sponsorships, ensuring effective communication across teams. They will also coordinate content development and manage on-site activations for events.
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