Summary
Location
American Fork
Salary
$180k - $220k
Type
full-time
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About this role
We are looking for a VP & General Manager to lead our UsedCars.com Marketplace Brand. In this role, you are the owner of the P&L, the product roadmap, and the go-to-market strategy. You will lead a cross-functional team to deliver accelerated growth while refining the end-to-end user journey. The ideal candidate has deep roots in the used car digital marketing landscape and the "operational grit" required to scale a marketplace. You will build trust and momentum with automotive dealers, inspire internal teams, and drive the operational rigor necessary to scale the brand.
This position is 100% in-person at our office in American Fork, UT.
What you will do:
Strategic Growth of Enterprise P&L
- Scale the Business: Own the full P&L and strategic roadmap to triple annual revenue within your first 12 months.
- Drive Operational Excellence: Establish the executive cadence, KPIs, and accountability structures necessary to turn growth targets into repeatable, scalable results.
- Optimize Marketplace Economics: Balance short-term revenue gains with long-term marketplace health, focusing on lead quality and dealer ROI.
Cross-Functional Orchestration
- Unified Execution: Synchronize Marketing, Sales, Product, and Ops to ensure the entire business unit operates as a high-velocity, cohesive machine.
- Eliminate Friction: Identify and remove organizational or technical bottlenecks that hinder dealer adoption and consumer conversion.
- Lifecycle Management: Translate growth targets into actionable plans across the entire funnel—from demand generation and dealer acquisition to onboarding and retention.
Revenue Model & Market Expansion
- Lead Performance Innovation: Drive the expansion of our "Cost-Per-Vehicle-Sold" model, navigating complex state-by-state regulations with creative subscription-based alternatives.
- Executive Ambassadorship: Represent UsedCars.com as a thought leader at industry forums (e.g. NADA, Digital Dealer) to build brand authority and trust.
- Compliance & Governance: Partner with Legal and Finance to ensure all dealer contracts and revenue models are executed with integrity and accuracy.
Strategic Sales & Relationship Capital
- Executive Closer: Act as the high-level closer in support of major enterprise dealer group relationships, leveraging your existing network to accelerate platform adoption.
- Strategic Leverage: Build and maintain deep-rooted relationships with large auto groups to create "network effects" that solidify our market position.
Team Leadership & Cultural Catalyst
- Talent Alchemy: Recruit, mentor, and retain a high-performing team, fostering a culture defined by radical ownership, urgency, and continuous improvement.
- Inspirational Leadership: Translate corporate objectives into an inspiring mission that motivates cross-functional teams to exceed their benchmarks.
- Experience: 10+ years of senior leadership in high-growth B2C or two-sided marketplaces.
- Domain Expertise: Deep roots in the automotive digital landscape with established dealer group relationships.
- Financial Acumen: Proven track record of owning a P&L and driving exponential revenue growth.
- The "GM" Mindset: A rare mix of analytical rigor (data-driven) and entrepreneurial execution bias (action-oriented).
- Strong communication, cross-functional collaboration, and strategic thinking skills.
Compensation Range: $180,000 - $220,000
The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Autoweb and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. By continuing, you agree to Autoweb's privacy policy, which can be accessed here.
Other facts
About Autoweb
AutoWeb provides performance-based marketing solutions to the automotive industry. Through its owned and operated flagship entities, namely car.com and usedcars.com, AutoWeb equips consumers with the knowledge to make the best car-buying decisions possible.
Since 1995, the company has helped tens of millions of automotive consumers research vehicles; connected thousands of nationwide dealers with motivated car buyers; and has helped most major automakers market their brands online.
In 2022, AutoWeb became a wholly-owned subsidiary of One Planet Group. One Planet Group is a closely held private equity firm that owns a suite of online technology and media businesses while also investing in early-stage companies. Owned and operated businesses span a variety of industries including ad tech, publishing, and media. One Planet Group’s mission is to support strong business ideas while building an ethos that helps improve society and give back to communities.
What you'll do
- Lead the UsedCars.com Marketplace Brand, owning the P&L, product roadmap, and go-to-market strategy. Drive growth by optimizing marketplace economics and ensuring cohesive execution across teams.
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