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Senior Manager, Marketing Analytics
full-timeGaithersburg$138k - $207k

Summary

Location

Gaithersburg

Salary

$138k - $207k

Type

full-time

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About this role

Are you ready to deliver the value and potential of our groundbreaking pipeline? As the Marketing Analytics Senior Manager, US Oncology, you will take lead of select marketing analytics within the US Oncology portfolio. Your role will be pivotal in driving commercial efficiency, advancing marketing excellence, improving our inline assets and accelerating new launches. You will collaborate closely with Marketing, Omnichannel, Data Science, Market Research, Forecasting, Finance, Market Access, and Data Management teams to deliver innovative insights and optimize brand strategies and investment decisions. 
 

Your leadership experience enables you to efficiently scope, prioritize, manage, and negotiate projects across the AZ oncology portfolio. You will lead highly complex projects, often independently, while providing technical mentorship and business translation support to junior Analytics Managers. You will consistently drive innovation in analytics approaches and promote best practices across the broader organization. 
 

This role reports to the Sr. Director, Forecasting & Performance, and sits within the Analytics, Data & Reporting function of US Oncology’s Business Excellence department, an inclusive and collaborative team that enables strategic commercial decision-making through objective, data-driven insight generation. 

Accountabilities: 

This individual will synthesize complex data to derive critical insights for brand performance, strategy effectiveness, and underlying drivers to inform commercial strategic decision-making. Your expertise managing large-scale datasets and conducting sophisticated quantitative data analysis enables you to lead the design, execution, and delivery of actionable recommendations through compelling storytelling and impactful data visualization. 

You will: 

  • Establish and operationalize a variety of marketing analytics capabilities, including promotional mix, ROI, and other analyses. 

  • Aid omnichannel and brand marketing teams in defining campaign measurement criteria, assessing data requirements, and measurement feasibility. 

  • Enable performance tracking for standard KPIs (e.g., impressions, clicks, open rates, NPS at the campaign level) to provide a tactical view of executional performance. 

  • Develop and operationalize ROI/attribution methodologies across marketing channels (e.g., Promo Mix modeling, A/B testing, Customer Lifetime Value) to optimize investment strategies. 

  • Analyze omnichannel campaign and program data to identify areas of improvement, delivering actionable insights to enhance the HCP experience and optimize channel performance (e.g., customer journey analytics such as prescriber behaviors and channel interactions). 

  • Partner with GCO to internalize and scale marketing analytics capabilities, optimize vendor strategies, and mentor junior analytics team members. 

  • Collaborate with Data Science and Artificial Intelligence (DSAI) teams to pull forward and automate programs (e.g., recommender models, promotional mix modeling). 

 

Essential Skills/Experience: 

  • Bachelor’s degree, with a preference for a quantitative field. 

  • 3+ years of experience at a pharmaceutical/biotechnology manufacturer or working in the biopharmaceutical industry. 

  • 3+ years of analytics, statistics, or data science experience. 

  • Direct experience implementing BI visualization tools (PowerBI, Tableau, Qlik, MicroStrategy, etc.). 

  • Deep marketing analytics experience, including omnichannel and campaign analytics, preferably including experience outside of pharma. 

  • Specialized, advanced technical skills (e.g., coding proficiency in Python or R for marketing analytics use cases). 

  • Leadership experience managing cross-functional teams and overseeing project execution. 

  • Strong business acumen, including understanding of marketing data KPIs and investment optimization strategies. 

  • Strong storytelling skills with the ability to translate complex technical analyses into clear, actionable business insights. 

 

Desirable Skills/Experience: 

  • Advanced quantitative or marketing analytics degree preferred. 

  • Expertise in at least one statistical/data analysis language (Python or R). 

  • Experience working in Oncology. 

  • Experience with attribution modeling, customer journey analytics, and recommender systems. 

  • Project/program management expertise with demonstrated success leading complex initiatives across commercial and technical teams. 

 
 

The annual base pay for this position ranges from $138,296- $207,444. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.


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Date Posted

12-Jan-2026

Closing Date

25-Jan-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.

Other facts

Tech stack
Marketing Analytics,Data Analysis,Project Management,Business Acumen,Data Visualization,Statistical Analysis,Python,R,Omnichannel Marketing,Campaign Analytics,ROI Analysis,Customer Journey Analytics,Leadership,Collaboration,Storytelling,Data Science

About AstraZeneca

We're transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. For more information, visit www.astrazeneca.com.

Community Guidelines: bit.ly/2MgAcio

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Pharmaceutical Manufacturing

What you'll do

  • The Senior Manager will lead marketing analytics for the US Oncology portfolio, driving commercial efficiency and optimizing brand strategies. This includes synthesizing complex data to derive insights for strategic decision-making and collaborating with various teams to enhance marketing effectiveness.

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Frequently Asked Questions

What does AstraZeneca pay for a Senior Manager, Marketing Analytics?

AstraZeneca offers a competitive compensation package for the Senior Manager, Marketing Analytics role. The salary range is USD 138k - 207k per year. Apply through Clera to learn more about the full compensation details.

What does a Senior Manager, Marketing Analytics do at AstraZeneca?

As a Senior Manager, Marketing Analytics at AstraZeneca, you will: the Senior Manager will lead marketing analytics for the US Oncology portfolio, driving commercial efficiency and optimizing brand strategies. This includes synthesizing complex data to derive insights for strategic decision-making and collaborating with various teams to enhance marketing effectiveness..

Why join AstraZeneca as a Senior Manager, Marketing Analytics?

AstraZeneca is a leading Pharmaceutical Manufacturing company. The Senior Manager, Marketing Analytics role offers competitive compensation.

Is the Senior Manager, Marketing Analytics position at AstraZeneca remote?

The Senior Manager, Marketing Analytics position at AstraZeneca is based in Gaithersburg, Maryland, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Senior Manager, Marketing Analytics position at AstraZeneca?

You can apply for the Senior Manager, Marketing Analytics position at AstraZeneca directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about AstraZeneca on their website.