Senior Product Marketing Manager

About the Role

We're looking for a B2B product marketer who can turn complex technology into clear, compelling narratives that resonate with buyers and users across provider groups and health systems. As Senior Product Marketing Manager, you'll own positioning, messaging, and go-to-market (GTM) strategy across the portfolio at a pivotal moment in our growth. Reporting to the VP of Marketing, you'll serve as a strategic partner to Demand Generation, Sales, and Product — shaping how we tell our story, launch products, and win in the market. You'll join with significant ownership and autonomy, and as we build out the product marketing function around you, you'll have the opportunity to grow alongside it. This role is ideal for someone who combines strategic thinking with hands-on execution, moves fast, and wants their work to have an outsized impact. You operate like a GM of your product area, not a ticket-taker.

What will you be doing?

• Own and socialize a unified messaging and positioning framework that resonates with COOs, practice managers, and clinicians, and is used consistently across all GTM motions.

• Lead integrated product launches by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales to drive 30%+ of net-new pipeline.

• Own customer proof strategy—including case studies, video spotlights, and ROI narratives—in partnership with Content Marketing to help shorten sales cycles by 20%.

• Define and maintain the sales enablement strategy (pitch narrative, battlecards, product collateral, objection handling), ensuring consistency and adoption across the revenue team.

• Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth.

• Act as the market and competitive authority, translating industry trends, regulatory changes, and competitor activity into clear points of view and GTM recommendations.

• Help establish the processes and operating rhythms that will serve as the foundation for a growing product marketing team.

What You Bring

• 5–8+ years of B2B SaaS product marketing experience, including ownership of positioning and GTM strategy for complex products sold to non-technical buyers.

• Proven ability to execute in early-stage or fast-moving environments, with the ability to influence senior stakeholders across Product, Sales, and Marketing.

• Exceptional storytelling and executive-level communication skills—written, verbal, and visual.

• Strong technical fluency, with the ability to translate product complexity into clear customer value and confidently engage with technical and revenue audiences.

• Working knowledge of marketing and analytics platforms (e.g., HubSpot, Marketo, GA, Looker) and basic design tools (e.g., Slides, Figma).

Nice to Have:

• Experience in provider organizations, EHR ecosystems, regulated markets, or applied AI platforms.