Summary
Location
Chicago
Salary
$100k - $125k
Type
full-time
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About this role
Aspen Dental is seeking a highly motivated and detail-oriented Local and Doctor eCommerce & Merchandising Manager to serve as the strategic general manager of all local and provider-level merchandising strategies on AspenDental.com. This role will play a critical part in creating high-performing, hyper-localized digital experiences that support field teams and drive patient acquisition through tailored office and doctor profiles, localized content, and reputation management.
This individual will be the connective tissue between national digital strategy and local office activation — ensuring every doctor and location is showcased with the accuracy, personalization, and relevance needed to compete in today’s dynamic digital healthcare environment.
Key Responsibilities:
- Own the end-to-end strategy and execution of doctor and office-level digital merchandising across the website.
- Partner with merchandising, SEO, and content teams to launch hyper-local promotions, service category pages, and seasonal initiatives.
- Support ideas and execution of site modules, banners, or merchandising strategies that drive local business outcomes (appointments, revenue) inclusive of digital asset management
- Oversee programs to collect, moderate, and display patient reviews and experience summaries both on-site and offsite.
- Ensure the completeness and quality of doctor profiles, including bios, credentials, headshots, and custom content.
- Support doctors who wish to personalize their digital presence by breaking out of enterprise templates to showcase unique expertise, services, or patient stories.
- Lead publisher and local listing strategies across platforms like Google Business Profiles and other third-party directories.
- Collaborate cross-functionally to maintain data integrity, optimize profiles, and localize content across all listings.
- Monitor review volume and sentiment trends; produce regular trend and performance reports.
- Partner with field marketing teams to understand local needs and translate them into personalized, high-converting digital experiences.
- Serve as the primary point of contact for field inquiries related to listings or profile updates and coordinate internal support for resolution.
- Respond to and resolve field-level questions related to review display, response policies, and moderation protocols.
- Help pilot new ideas for personalized, high-impact local content experiences across web and publisher platforms.
Qualifications:
- 5+ years of experience in digital marketing, eCommerce, or site merchandising — ideally with experience in multi-location service businesses.
- Strong understanding of local SEO, listings management, reputation strategies, and how they tie to patient/customer acquisition.
- Demonstrated success in cross-functional collaboration with marketing, analytics, product, and field teams.
- A passion for operational excellence, with a proven ability to manage many tasks at once without sacrificing detail or quality.
- Familiarity with platforms such as Birdeye, Yext, Podium, Reputation.com, BrightLocal, or similar preferred.
- Excellent verbal and written communication skills, including field-facing communication.
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Salary: Annual pay range: $100,000 - $125,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Other facts
About Aspen Dental
When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients.
Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.
We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.
United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.
What you'll do
- The Manager will own the strategy and execution of digital merchandising for local offices and doctors, ensuring high-performing digital experiences. They will collaborate with various teams to launch promotions and manage patient reviews.
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