About this role
LEGENDS GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
ATTRACTIONS
Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 10+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.
Custom narratives to guide the journey, delivered to deeply engage distinct visitor groups
Bold and dramatic design to push the envelope on the physical space and inspire awe and wonder
Re-imagined dining experiences to delight local foodies
Leading-edge technology and innovation to drive interactivity and create fully immersive experiences
Legends manages all operations across ticketing, special events, sponsorship food and beverage and retail for Attractions partners.
VIEW BOSTON
View Boston, which encompasses the top three floors of the Prudential Tower, will feature immersive experiential exhibits and a bistro on the 50th floor, an indoor/outdoor cocktail lounge with a 360-degree outdoor viewing deck on the 51st floor, and a double high (24-foot) indoor viewing space on the 52nd floor. The destination, designed with the adventurer in mind, was created to be an attraction that welcomes locals, and domestic and international visitors, being the ideal stop as they begin their Boston experience. Whether they are interested in discovering famed institutions and coveted hidden gems through immersive interactive experiences or meeting friends for a sunset cocktail - their unforgettable Bostonian experience starts here. www.viewboston.com
THE ROLE
The Senior Marketing Associate will develop and implement marketing strategies to promote View Boston in partnership with the Director of Marketing. This role supports promotional marketing initiatives for the attraction with a focus on public relations, social marketing, and consumer programming. This role serves as a liaison between Legends and BXP to ensure cohesive planning, execution, and promotion of the annual programming calendar.
ESSENTIAL FUNCTIONS
Local Partnerships & Promotions
Identifies opportunities for local partnerships and campaigns that capture various target markets
Leads the development and execution of local partnerships with Boston-area colleges, attractions, restaurants, and organizations
Identifies opportunities to capitalize on in-market entertainment, sports, and cultural events
Recommends ticketing strategies to capture audiences in-market for city-wide events
Promotional Marketing Support
Supports all promotional marketing initiatives for the attraction, including public relations and social media efforts
Assists with promotion of:
Seasonal exhibits and shows
Signature attraction programming and pop-up brand activations
New ticketing promotions
Private events and group sales programs
Event & Programming Coordination
Acts as liaison between Legends and the BXP Marketing team in the planning and execution of the annual programming calendar
Attends EO meetings alongside BXP event representatives
Provides onsite event support as the Legends marketing representative, including:
Greeting media and influencers
Coordinating photographers, videographers, and social media coverage
Supporting additional event needs as assigned
Participates in Legends/BXP post-event recap meetings
Contributes to post-event recap reporting, summarizing successes, KPIs, and opportunities for improvement
Public Relations & Social Media Support
Supports the Marketing Director (MD) across all PR and social marketing initiatives
Attends regular (weekly) PR and social media strategy calls with agency partners
In partnership with the MD and agency teams, helps develop strategic PR and social media plans to support promotions and events
Reviews monthly social media content calendars to ensure consistent, proactive promotion of the attraction and its programming
Develops monthly social media calendar for LinkedIn, Google Business, YouTube, and Pinterest
Reviews and edits attraction press releases, coordinating Legends and BXP approvals
Coordinates media and journalist site visits in partnership with the MD, Meet Boston, and relevant publications
Administrative & Reporting Support
- Supports the Marketing Director in the development of monthly and quarterly business reports
- Assists with tracking and summarizing progress against goals and key performance indicators (KPIs)
- Helps maintain marketing calendars, timelines, and reporting dashboards
- Coordinates inbound ticket donation requests with approval from MD
- Coordinates vendor payments with finance team
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s degree in marketing, communications, business, or a related field is preferred. Relevant coursework or certifications in marketing can enhance qualifications.
2-3 years of previous experience in marketing, advertising, or a related field preferred. A foundational understanding of marketing principles is crucial.
Experience in the hospitality, tourism, live entertainment, sports industry, or other ticket selling industries.
Proficiency in digital marketing tools and platforms, including social media management, email marketing, content creation, and a basic knowledge of SEO.
Strong creative skills to conceptualize and develop engaging marketing content, campaigns, and promotional materials that effectively capture the target audience’s attention.
Excellent written and verbal communication skills are necessary for creating compelling marketing messages, collaborating with internal teams, and interacting with external stakeholders.
Ability to manage multiple tasks simultaneously, prioritize deadlines, and coordinate various aspects of marketing campaigns and events.
A good grasp of data analysis to measure campaign performance, interpret metrics, and make a data-driven decisions to optimize marketing strategies.
Ability to collaborate with cross-functional teams, including sales, operations, food & beverage, IT, and external partners.
Precision in managing branding consistency, reviewing marketing materials, and ensuring accuracy in all communications to maintain a professional image.
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
Other facts
About ASM Global
ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.
We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners.
Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook.
As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.
What you'll do
- The Senior Marketing Associate will develop and implement marketing strategies to promote View Boston, focusing on public relations, social marketing, and consumer programming. This role also serves as a liaison between Legends and BXP to ensure cohesive planning and execution of the annual programming calendar.
Ready to join ASM Global?
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