About this role
POSITION: Manager, Partnership Sales
DEPARTMENT: Global Partnerships
REPORTS TO: General Manager / VP of Sales
FLSA STATUS: Salaried/Exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!
THE PARTNERSHIP
The Florida State University and Legends Global (a global premium-experiences company) began a formal marketing-partnership relationship in July 2024, Florida State Global Partnerships (FSGP) handling multimedia rights for FSU Athletics. The partnership places Legends in a central role driving revenue strategy and execution for athletics.
THE ROLE
The Manager, Partnership Sales serves the sales team responsible for driving sponsorship revenue for Florida State University Athletics under the Legends Global partnership model. The role will report to the General Manager of FSGP with additional oversight from the VP of Sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute a regional corporate sponsorship sales strategy with the objective of increasing annual revenue
Cultivation and selling of corporate partnerships to companies primarily located in Tallahassee, Jacksonville, and Georgia.
Ideate and build proposals based on client needs and strategies
Coordinate with Activation team on the execution of promised client deliverables
Lead the partnership sales identification, closing negotiations and activation efforts
Represent the University sports property, the University, and Legends Global in a professional manner
Ensure all revenue-generating activities and operations comply with local, state, and federal laws, as well as all NCAA and conference rules and regulations
Build strong understanding of all University and Legends Global business units and offerings in order to leverage new business areas, leads, and categories
Other job-related duties as assigned
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
Bachelor’s degree in Business Administration, Sports Management, Marketing, Communications, or a related field required
4 years of experience in revenue generation, sponsorship sales, or marketing within collegiate athletics, professional sports, media, or a related industry
Proven success overseeing complex, multi-line P&L or annual revenue portfolios exceeding $500,000
Expertise in sponsorship negotiation and partner activation
Experience collaborating within university or multi-stakeholder environments
Strong understanding of marketing, CRM, and data analytics tools used in sports business
Demonstrated ability to lead, motivate, and grow high-performing teams
Experience collaborating with university administration, athletic departments, rights holders, and external agencies
COMPENSATION
Competitive salary plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On-site Florida State University Tallahassee, FL
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
Other facts
About ASM Global
ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.
We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners.
Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook.
As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.
What you'll do
- The Manager, Partnership Sales is responsible for driving sponsorship revenue for Florida State University Athletics. This includes developing and executing a corporate sponsorship sales strategy and coordinating with the Activation team on client deliverables.
Ready to join ASM Global?
Take the next step in your career journey