Communications Specialist

Join Our Mission to Foster Prosperity in Asia

Are you ready to make a difference in the future of Asia and be a catalyst for positive change? We are thrilled to offer a unique opportunity to become an important part of the prestigious Asian Development Bank (ADB). At ADB, our mission is simple yet powerful: to alleviate poverty and promote sustainable development in the Asia-Pacific region.

Organizational Setting and Reporting Relationship

The position of Communications Specialist is assigned to the Infrastructure and Dissemination Division (DCID) within the Department of Communications and Knowledge Management (DOCK). The position will be based at our Headquarters in Manila, Philippines. You will report to the Director, DCID and will oversee junior team members.

Your Role

As a Communications Specialist, you will lead the conceptualization and implementation of DOCK's marketing strategies. You will ensure that ADB's work, knowledge products, and services are effectively communicated to internal and external audiences. You will establish systems and adopt industry best practices to strengthen ADB's Brand. You will lead and manage the marketing and dissemination team.

You will:

• Provide strategic leadership to the marketing and dissemination team in showcasing ADB's work, knowledge products, services, and key messages to external audiences, ensuring alignment with institutional priorities.
• Oversee data collection and analysis, including media monitoring, to evaluate the performance and health of DOCK-managed communication platforms and channels, and assess the impact of marketing and dissemination strategies.
• Evaluate the effectiveness of marketing and dissemination strategies and recommend improvements to DOCK Management based on data-driven insights.
• Implement industry best practices in marketing and brand management to strengthen ADB's visibility and identity.
• Lead and continuously enhance ADB's branding guidelines and standards, ensuring consistency and implementation across all communications channels.
• Lead the design and implementation of capacity-building initiatives to strengthen brand compliance and advocacy among ADB staff.
• Provide coaching and mentoring to teams and individuals and ensure their ongoing learning and development.
• Lead in the recruitment, onboarding, and performance reviews of marketing and dissemination staff, consultants/contractors and service providers and support their day-to-day management.
• Perform other related tasks that may be assigned by the Director, DCID.

You will need:

• Bachelor's degree in marketing, communication, advertising or other related field; preferably at post-graduate level or its equivalent.
• At least 6 years' experience in publishing, marketing, communication, or promotion.
• Clear understanding of ADB's branding guidelines.
• Good knowledge of digital formats, standards, and best practices across electronic publishing and digital marketing platforms'
• Competency in publication marketing and promotion.
• Expertise in social media marketing. Command of electronic marketing platforms such as digital signage and corporate newsletters.
• Proficiency in emerging products, tools, and channels used to market content in electronic publishing and related digital media.
• Familiarity with marketing automation tools for target outreach including AI-driven marketing tools for predictive analytics and personalization.
• Mastery of visual identity principles in printing and digital formats.
• Knowledge of development issues and operations in multinational institutions.
• Proficiency in the use of standard office software programs including Word, Excel and PowerPoint.
• Strong planning and organizing skills to handle many tasks with deadlines.
• Excellent oral and written communication skills to interact effectively with all levels of staff and external parties.
• Ability to work closely with multi-disciplinary team and promote teamwork.
• Please refer to the link for ADB Competency Framework for TI1

Benefits

ADB offers a rewarding salary and a comprehensive benefits package. The salary will be based on ADB's standards and comparator markets, taking into account your qualifications and experience.

• Housing and education allowance (if applicable)
• Expatriate benefits (if applicable)
• Retirement plan (if applicable)
• Medical and health benefits
• Paid leave (including parental)
• Life and other insurance plans
• Staff development

Additional Information

This appointment is open to internal and external applicants.

This is a fixed-term appointment for an initial fixed period of 3 years. At the end of the initial period, this appointment may, at the option of ADB, be extended once for up to 2 years, converted to a regular appointment, or ended on its expiration date. This decision will be made in the overall interest of ADB that: (a) it will require Staff's particular blend of skills and experience in the foreseeable future; and (b) Staff's performance is satisfactory and they are suitable for further employment.

About Us

ADB is a leading multilateral development bank supporting inclusive, resilient, and sustainable growth across Asia and the Pacific. Working with its members and partners to solve complex challenges together, ADB harnesses innovative financial tools and strategic partnerships to transform lives, build quality infrastructure, and safeguard our planet. Founded in 1966, ADB is headquartered in Manila

and owned by 69 members—50 from the region.

To view ADB Organizational Chart, please click here.

ADB wants to ensure that everyone is treated with respect and given equal opportunities to work in an inclusive environment. ADB encourages all qualified candidates to apply regardless of their racial, ethnic, religious and cultural background, gender, sexual orientation or disabilities. Women are highly encouraged to apply.

Visit ADB Careers FAQ for more information.

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