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Consumer Protection and Advertising Manager
full-timeLeeds

Summary

Location

Leeds

Type

full-time

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About this role

Job Title

Consumer Protection and Advertising Manager


Location

Asda House


Employment Type

Full time


Contract Type

Permanent


Hours Per Week

37.5


Salary

Competitive salary plus benefits


Category

Public Relations and Communications


Closing Date

5 February 2026


 

Find your Role"

Are you ready to add value in a fast-paced commercial environment where you will be providing advertising and consumer protection compliance advice in an innovative, competitive and rapidly expanding business? As a Manager in the Legal & Compliance team you will be responsible for the effective delivery of the Marketing Compliance and Consumer Protection programme through reviewing and advising on marketing; policy, process and guidance writing. This role requires ability to work at pace and prioritise workload whilst demonstrating strong problem solving and critical thinking skills to support business initiatives whilst managing risk.

Ideally you will either be an experienced: Marketing/Advertising/Communications Manager with expert knowledge of marketing legislation and Advertising Codes or a legal expert with extensive marketing/consumer protection experience. 

You will:

  • Provide solutions-focused legal advice across all Asda and George advertising and communications
  • Review and sign-off promotional materials in line with relevant legislation, guidance and the Advertising Codes
  • Support business partners within the trading and marketing functions (including brand and ecommerce) by identifying and explaining any legal risks and supporting them to navigate such risks to enable the development of compelling advertising campaigns
  • Mitigate potential issues concerning intellectual property, reputational and regulatory risk
  • Be responsible for creating, publishing and updating policy, procedure and guidance documents across all areas of Consumer Protection and Advertising
  • Build solid relationships with and coach colleagues across the business
  • Develop and maintain relationships with relevant external contacts (e.g. Government organisations, regulatory bodies, trade & industry associations etc.)
  • Be responsible for leading, developing and mentoring junior legal colleagues in the team
  • Support and draft our responses to Advertising Standards Authority complaints through investigation, correction and root cause analysis
  • Positively identify and mitigate risk by working cross-functionally and providing timely input
  • Support on the production and delivery of training to upskill business partners as required

"Let's find out about you"

  • Knowledge of the consumer regulatory environment and appreciation of consumer protection legislation as well as the CAP/BCAP Codes for advertising
  • The ability to risk assess and think innovatively within a retail environment
  • Sound judgment, values and integrity
  • Strong problem solving and critical thinking skills to support business initiatives whilst managing risk
  • Effective communication and influencing skills
  • High standard of accuracy and ability to see the detail as well as the bigger picture
  • Ability to translate complex ideas into a simple form
  • Commercial awareness, initiative and a practical, common-sense approach
  • Excellent organisation skills with ability to prioritise workload according to business needs
  • Great interpersonal skills with a high degree of curiosity and a get up and go attitude

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

  • Discretionary company bonus

  • Company pension up to 7% matched

  • Company Car allowance of £5,700

  • 15% colleague discount in store and online

  • Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

  • Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

  • Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Other facts

Tech stack
Consumer Protection Legislation,Advertising Codes,Risk Assessment,Problem Solving,Critical Thinking,Effective Communication,Influencing Skills,Commercial Awareness,Organizational Skills,Interpersonal Skills

About Asda

It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see.

In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online.

For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Retail

What you'll do

  • The Consumer Protection and Advertising Manager will provide advertising and consumer protection compliance advice, review promotional materials, and support business partners in navigating legal risks. They will also be responsible for creating and updating policy documents and mentoring junior legal colleagues.

Ready to join Asda?

Take the next step in your career journey

Frequently Asked Questions

What does a Consumer Protection and Advertising Manager do at Asda?

As a Consumer Protection and Advertising Manager at Asda, you will: the Consumer Protection and Advertising Manager will provide advertising and consumer protection compliance advice, review promotional materials, and support business partners in navigating legal risks. They will also be responsible for creating and updating policy documents and mentoring junior legal colleagues..

Why join Asda as a Consumer Protection and Advertising Manager?

Asda is a leading Retail company.

Is the Consumer Protection and Advertising Manager position at Asda remote?

The Consumer Protection and Advertising Manager position at Asda is based in Leeds, England, United Kingdom. Contact the company through Clera for specific work arrangement details.

How do I apply for the Consumer Protection and Advertising Manager position at Asda?

You can apply for the Consumer Protection and Advertising Manager position at Asda directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Asda on their website.