National Account Manager-E-tailers
full-time•Madison
About this role
Overview
Responsibilities
Qualifications
LinkedIn Tag
Claudine Baccheschi #LI-CB1
The National Account Manager-e-tailers is responsible for leading and executing sales strategies to drive revenue growth, profitability, and brand presence across key eCommerce, digital partners, and managing our AprilAire e-store. This role manages national e-tailer accounts online-first or omni-channel partners, serving as the primary point of contact and strategic business owner for each account.
The ideal candidate has strong experience managing pure-play eCommerce accounts, understands digital merchandising, online marketing levers, pricing dynamics, and fulfillment models, and can collaborate cross-functionally to accelerate AprilAire’s performance in the dot-com channel.
Work location: The ideal candidate is located within 150 miles of Madison, WI. When not traveling, you will generally work from your home office with periodic visits to Madison WI for specific quarterly meetings.
Responsibilities
- Own and manage relationships with assigned national e-tailer accounts, serving as the primary point of contact and trusted business partner.
- Develop and execute joint business plans (JBPs) with e-tailer partners focused on revenue growth, profitability, assortment expansion, and long-term strategic alignment.
- Manage AprilAire e-store to drive profitable growth
- Drive sales performance through optimized digital merchandising, including product assortment, content, SEO/SEM alignment, conversion optimization, and on-site placement.
- Partner closely with Channel Marketing and eCommerce teams to plan and execute promotions, media programs, seasonal campaigns, and new product launches across e-tailer platforms.
- Lead pricing strategy execution, promotional planning, and margin management while maintaining brand integrity and competitive positioning across online channels.
- Manage demand forecasting, inventory planning, and replenishment coordination to ensure strong in-stock performance and fulfillment execution.
- Analyze sales performance, traffic, conversion, and market data to identify trends, opportunities, and risks; translate insights into actionable growth initiatives.
- Monitor competitive activity within the eCommerce landscape, including pricing, assortment, content, and promotional tactics.
- Lead contract negotiations, annual agreements, and renewal discussions to ensure favorable commercial terms and sustainable partnerships.
- Represent the voice of the e-tailer customer internally, advocating for tools, processes, and resources needed to drive mutual success.
Qualifications
- Bachelor’s degree in business, marketing, or related field.
- 5+ years of account management, preferably with e-tailers, online marketplaces, or digital-first retailers.
- Demonstrated success driving revenue growth and managing high-volume eCommerce accounts.
- Proven record of achievement with a passion for winning and consistently exceeding sales and growth targets.
- Strong experience managing national eCommerce or e-tailer accounts, ideally within home improvement or consumer durable goods categories.
- Collaborative influencer with the ability to manage cross-functional partners without direct authority.
- Travel within the US about 20%
LinkedIn Tag
Claudine Baccheschi #LI-CB1
What you'll do
- The National Account Manager-e-tailers is responsible for managing relationships with national e-tailer accounts and executing joint business plans to drive revenue growth. This role also involves optimizing digital merchandising and collaborating with marketing teams for promotions and product launches.
About AprilAire
Headquartered in Madison, Wisconsin with production facilities in both Madison and Poynette, AprilAire has been providing a variety of Indoor Air Quality solutions and technology to our North American customers since 1938. Our core mission is to provide Healthy Air for all!
One of the first products in our company's dedication toward innovation was in 1954, when we introduced AprilAire® Humidifiers, the first evaporative, flow-through-design, whole-home humidifier. Since then, we’ve added to our line of humidifiers as well as an entire family of Indoor Air Quality products that include AprilAire® Air Cleaners, Dehumidifiers, Smart Home Thermostats, Ventilation, and Zoned Comfort Control® systems.
AprilAire’s rise to the top is the result of innovation and continuous improvement. Our team members' unwavering commitment to quality and providing outstanding service to our customers has built our path to success. As the #1 manufacturer of Indoor Air Quality products, systems, and technologies, we know that smart, accomplished people are the reason we’ve been a successful business for over 80 years.
We are a group of talented innovators that deliver excellence in our work, accomplish our goals together, and believe in respect for one another. If this sounds like you, join us in delivering Healthy Air for all!
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Frequently Asked Questions
What does a National Account Manager-E-tailers do at AprilAire?
As a National Account Manager-E-tailers at AprilAire, you will: the National Account Manager-e-tailers is responsible for managing relationships with national e-tailer accounts and executing joint business plans to drive revenue growth. This role also involves optimizing digital merchandising and collaborating with marketing teams for promotions and product launches..
Is the National Account Manager-E-tailers position at AprilAire remote?
The National Account Manager-E-tailers position at AprilAire is based in Madison, Wisconsin, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the National Account Manager-E-tailers position at AprilAire?
You can apply for the National Account Manager-E-tailers position at AprilAiredirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.