About this role
Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
Why Appodeal?
At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
Appodeal is seeking an HR Director to act as the COO’s right hand in building a culture of high standards, speed, and accountability across the company.
We’re looking for someone who thrives at the intersection of strategy and ruthless operational execution. You will be both a talent magnet and an execution enforcer: ensuring we attract and retain the best, while decisively exiting those who are not aligned with our culture of excellence.
About the role
The HRD will:
Partner directly with the COO to embed execution discipline company-wide.
Shape and model a Netflix-like culture of freedom + responsibility, with zero tolerance for mediocrity.
Inspire top talent to thrive while removing roadblocks that slow them down.
Key Responsibilities
Recruitment & Talent:
Own the full recruitment process end-to-end, from sourcing to final decision.
Spot, attract, and hire exceptional talent who raise the bar.
Performance & Accountability:
Build and enforce fast exit processes for misaligned or underperforming hires.
Run regular performance assessments for teams and leaders.
Drive accountability and execution discipline with leadership.
Culture & Processes:
Implement and maintain company-wide OKRs.
Create an environment where top performers thrive without bureaucracy or politics.
Model and enforce non-negotiables: high performance, no politics, no BS.
What We’re Looking For
Proven background in HR / Talent Acquisition / People Operations at a senior level.
Demonstrated experience in execution management: setting up systems and making them stick.
Tough-minded yet empathetic: able to make hard calls while inspiring the team.
Strong ability to balance decisiveness with fairness.
Experience in automating processes using modern technologies and AI-driven solutions.
No politics. No theatrics. Just results.
KPIs — First 6 Months
Recruiting Bar:
≥ 90% of new hires pass probation with high performance.
Average time-to-fill ≤ 45 days.
Exits & Accountability:
All low-performers identified and exited within 30 days of evaluation.
Zero “lingering problem passengers” in teams.
OKR Discipline:
Company-wide OKRs fully implemented and updated quarterly.
100% of teams have visible, measurable, aligned goals.
Assessments:
At least one full company-wide performance review cycle completed.
Key talent and risk areas mapped across every business unit.
Culture Fit:
Clear non-negotiables on culture rolled out.
≥ 80% of employees confirm in surveys that culture has become clearer and more demanding.
This is a role for a builder, an enforcer, and a motivator.
If you are passionate about talent, culture, and execution — and ready to push a company toward excellence — we want to hear from you!
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!
Other facts
About Appodeal
Appodeal is a global player in ad tech and mobile publishing.
Its open-source SDK mediation, programmatic ad exchange, and user acquisition tools run on in-house machine learning models, tested daily in production to maximize monetization results. In 2025, Pixalate named Appodeal one of the top five ad SDKs worldwide.
The company operates a publishing division with a portfolio of casual and hybrid-casual titles, and Appodeal Accelerator, a program that helps mobile developers grow their businesses with expert guidance and user acquisition capital.
What you'll do
- The HR Director will partner with the COO to embed execution discipline across the company and shape a culture of freedom and responsibility. Key responsibilities include managing the recruitment process, enforcing performance accountability, and implementing company-wide OKRs.
Ready to join Appodeal?
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