About this role
Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
Why Appodeal?
At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
About Appodeal Publishing
We’re not a service — we’re a strategic product partner. We provide UA, monetization, funding, analytics, and creative support, tailored to each game's unique needs.
We work across genres (not just hyper-casual), and we’re building a lean, high-impact publishing team in Europe — where product quality, game feel, and creative thinking come first.
As a Creative Producer at Appodeal Publishing, you’ll take ownership of the creative performance layer of our publishing stack.
You’ll identify what makes each game marketable, design how to showcase it through ads, and work across UA, product, and design to launch and iterate on high-performing assets.
You’re not just giving feedback — you’re setting the creative tone, guiding asset production, and actively improving our ability to scale great games.
📌 Key Responsibilities
Creative Strategy & Briefing
Define ad strategy for each game based on gameplay, positioning, and target audience
Build creative briefs and concepts that showcase gameplay hooks and emotional moments
Identify tone, format, narrative, and gameplay flow that should go into ads
Propose iterations or new angles when CPI/IPM drop
Creative Production Oversight
Own the full creative cycle: concept → draft → review → launch → learn
Manage timelines, assets, approvals, and feedback loops
Work with agencies, freelancers, and motion designers to produce short-form video ads
Support production of static store assets (screenshots, icons) and potentially playables
Performance Analysis & Learning
Analyze creative results with UA team (CPI, IPM, CTR, hook rate, watch time)
Track which angles convert — and build insights into templates for future games
Share learnings with UA, Product, and Design to align next steps
Store Assets & ASO Support
Coordinate visual assets for App Store & Google Play (screenshots, preview videos, icons)
Align visual strategy with ASO goals and A/B testing plans
Ensure store presence reflects the strongest aspects of each game
Collaboration
Partner closely with:
UA Lead — to align on goals and audience targeting
Publishing Producer — to sync product goals and player experience
Agencies / In-house motion designer — to execute creative strategy
Support positioning on stores and ensure consistency across channels
Who You Are
2–4 years of experience producing ad creatives for mobile games or apps
Strong portfolio of short-form ads (video or static) — ideally performance-tested
Solid understanding of CPI/IPM metrics and how to influence them through creatives
Great taste in storytelling, pacing, and gameplay representation in ads
Experience working with cross-functional teams: UA, product, design
Comfortable briefing, reviewing, and iterating quickly
Familiarity with ASO best practices: what makes a screenshot/icon/store video convert
🚀 Why Join Appodeal Publishing?
Creative Impact – Your ideas will directly influence ad performance and help games scale. You won’t be stuck in an endless production loop — you’ll ship, learn, and improve fast.
Ownership & Autonomy – You’ll own the creative direction across a growing portfolio of games. From ad hooks to store assets — your decisions will shape how users first meet our games.
Lean & Agile Team – No bloated layers, no meetings for meetings’ sake. We move fast, focus on outcomes, and keep communication sharp.
Diverse Game Portfolio – From hybrid-casual to puzzle to midcore — you’ll work on different genres and learn fast what resonates in each category.
New Generation of Publishing – We’re not an agency or a service shop. We act as product and growth partners for developers — and creative is at the core of that value.
Creative Evolution – You’ll learn from top UA experts, product leads, and external agencies — while having space to define your own voice and style.
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!
Other facts
About Appodeal
Appodeal is a global player in ad tech and mobile publishing.
Its open-source SDK mediation, programmatic ad exchange, and user acquisition tools run on in-house machine learning models, tested daily in production to maximize monetization results. In 2025, Pixalate named Appodeal one of the top five ad SDKs worldwide.
The company operates a publishing division with a portfolio of casual and hybrid-casual titles, and Appodeal Accelerator, a program that helps mobile developers grow their businesses with expert guidance and user acquisition capital.
What you'll do
- As a Creative Producer, you will define ad strategies, manage the creative production cycle, and analyze performance results. You will collaborate with various teams to ensure the creative direction aligns with product goals.
Ready to join Appodeal?
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