Title: Coordinator - International Marketing

Reports To: Sr Manager - International Marketing

Location: This role will be hybrid, based in our New York Design Office

Get to Know the Role:

The International Marketing Coordinator supports the execution of marketing initiatives across the EMEA region, helping to localize global strategies, coordinate with regional partners, and ensure smooth delivery of seasonal and always-on marketing activities. This role acts as a key connector between HQ and EMEA license teams, assisting with campaign planning, tracking, communication, and administrative processes that drive brand consistency and commercial performance across the region.

What You’ll Do:

• Own all partner-facing coordination, including scheduling calls, managing calendars, sharing agendas in advance, and capturing action items.
• Assist in preparing meeting materials, recaps, and presentations to support seasonal planning and strategic discussions.
• Serve as a key point of contact for license partners on day-to-day marketing needs, timelines, deliverables, and asset requests.
• Liaise with cross-functional teams (Brand, Creative, Social, Global Merchandising, Visual) to route partner requests, secure assets, and ensure timely alignment across stakeholders.
• Review and approve partner talent lists and social content deliverables, including influencer and creator submissions, to ensure alignment with brand guidelines and regional priorities.
• Support the Senior Marketing Manager through the annual and seasonal planning process, ensuring guidance reflects global priorities, and assist with formatting materials as needed.
• Build a working understanding of regional consumer behavior, cultural nuances, competitive activity, and market dynamics to support daily partner guidance and internal decision-making.
• Support globally-led campaigns, collaborations, and activations by coordinating EMEA deliverables and providing regional inputs.
• Support the Senior Marketing Manager on brand-related projects, helping gather inputs, coordinate deliverables, and ensure international needs are captured as needed.
• Track campaign performance and KPIs, compiling results and summarizing insights for internal reviews and partner discussions.
• Assist with basic budget tracking or documentation as needed to support partner marketing spend and reconciliation.
• Maintain trackers, documents, and shared folders to ensure information is up to date, organized, and easily accessible across teams.
• Stay on the pulse of regional trends, creator movements, and cultural moments, highlighting opportunities that can strengthen relevance and drive engagement.

What You Bring:

• Strong organizational and project management skills, with the ability to manage multiple priorities, deadlines, and partner needs simultaneously.
• Excellent communication skills and high attention to detail.
• Highly in-tune with social platforms, creator culture, and digital trends that influence Gen Z.
• Ability to work effectively across different cultures, regions, and time zones.
• Self-starter with strong follow-through and the ability to anticipate needs.
• Strong visual presentation skills, with proficiency across the Google Suite, particularly Slides, and Canva.

Perks: Why You’ll Love it Here

• Generous employee discount.
• Summer Fridays.
• Casual dress code.
• Hybrid schedule.
• FOMO events (Exciting company-wide events).

AEO, Inc. is an Equal Opportunity Employer.

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.