About this role
US Prime and Marketing Tech (UPMT) GeMA team is revolutionizing customer relationship management through generative marketing agentic workflows (GeMA). The GeMA’s SDEIII role will lead the cross-organizational initiative to develop and implement a cohesive Agentic Marketing Framework aligned with agentic components of GeMA (Customer Understanding, Channel Delivery, Content Creation, CX, Copy, Creative, and Critic). This role will connect multiple engineering and science teams to audit, consolidate, and develop AI-based solutions that transform how Amazon reaches customers with personalized marketing at scale across Stores.
Technical Leadership and Scope
The SDE III will develop the technical foundation for GeMA's multi-agent architecture, creating clear interfaces between the agentic components of GeMA while ensuring system cohesion. The Principal Engineer will be responsible for designing fault-tolerant multi-agent orchestration patterns, establishing evaluation frameworks for agent performance, and defining data contracts between components. The role requires aligning technical vision across numerous stakeholder teams like P13N (MessageCraft), AME, and NA Stores through detailed technical specifications and reference implementations.
The SDE III will influence strategic technical decisions by presenting novel architectures to senior leadership, including SVPs and S-team members, demonstrating advanced prototypes that balance innovation with practical implementation paths. Technical artifacts will include architectural decision records (ADRs) for model selection trade-offs, reference implementations showing agent-to-agent communication patterns, and technical roadmaps balancing short-term wins with long-term architectural evolution.
Key job responsibilities
Research, develop, and deploy novel approaches using large language models (LLMs) and multi-agent AI systems
Design and implement scalable solutions for personalized recommendations and customer insights
Create innovative evaluation frameworks for complex AI systems
Collaborate with cross-functional teams to integrate AI solutions into production environments
* Conduct rigorous experimentation and data analysis to improve model performance
Basic Qualifications: - 5+ years of non-internship professional software development experience
- 5+ years of programming with at least one software programming language experience
- 5+ years of leading design or architecture (design patterns, reliability and scaling) of new and existing systems experience
- Experience as a mentor, tech lead or leading an engineering team
- Bachelor's degree Preferred Qualifications: - 5+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 168,100.00 - 227,400.00 USD annually
Other facts
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
What you'll do
- This role involves leading the development and implementation of a cohesive Agentic Marketing Framework by designing the technical foundation for a multi-agent architecture and establishing evaluation frameworks for agent performance. Key tasks include researching, developing, and deploying novel approaches using LLMs and multi-agent AI systems to transform customer reach across Amazon Stores.
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