A
Digital Marketing Manager
full-time•Seattle, New York•$86k - $151k
About this role
We’re looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight our customers and deepen their relationship with Amazon Ads. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.
Are you skilled at creating cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for our target audience? We are looking for a Digital Marketing Manager to join our growing team and reach our customers, current and prospective, with stories and facts about Amazon Ads, across a variety of channels: including email, mobile, and our Ads UI. Key to success in this role are an ability to create, manage, and analyze digital marketing campaigns, and use the results to optimize and scale. You will be responsible for building, executing, and QA’ing digital experiences and reporting on results for a high-visibility global program.
The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing automation tools, analyzing customer engagement data, and solving problems). This role requires synthesizing customer insights, performance signals, and predictive models that inform campaign strategy and drive personalized, data-driven marketing experiences. The Digital Marketing Manager should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills and the ability to multi-task and thrive in a fast-paced environment. The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers.
This is a high impact, high visibility role and the ideal candidate would have experience working closely with marketing, product, analytics, and technology teams to build out and optimize programs over time. You will also cross-share learning with global teams to share best practices and insights. Our team values attention to detail, the ability to work autonomously, motivation to find better solutions for our customers, and having fun while accomplishing our goals together.
Key job responsibilities
- Plan, create, and launch cross-channel marketing initiatives that drive adoption of Amazon Ads solutions.
- Partner with data science teams to execute AI-driven, science-led customer journeys - translating predictive models and performance signals into personalized marketing communications
- Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities
- Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages
- Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
- Optimize against key metrics including CTR, open rates, attribution metrics, and engagement to drive measurable improvements in customer experience and business outcomes
- Leverage CRM tools to increase campaign performance.
- Track best practices, monitor industry trends, and make recommendations
- Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns. Basic Qualifications: - 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in multi-territory campaign management Preferred Qualifications: - Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Experience managing analytics, data science or technology teams, with a product or insight focus
- Experience working with fast-moving, high-performance teams and driving innovative solutions tailored to unique business environments
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Knowledge of databases (querying and analyzing) such as SQL, MYSQL, and ETL Manager and working with large data sets
- Experience working with industry tools including Salesforce, Marketo, and online analytics packages
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
Are you skilled at creating cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for our target audience? We are looking for a Digital Marketing Manager to join our growing team and reach our customers, current and prospective, with stories and facts about Amazon Ads, across a variety of channels: including email, mobile, and our Ads UI. Key to success in this role are an ability to create, manage, and analyze digital marketing campaigns, and use the results to optimize and scale. You will be responsible for building, executing, and QA’ing digital experiences and reporting on results for a high-visibility global program.
The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing automation tools, analyzing customer engagement data, and solving problems). This role requires synthesizing customer insights, performance signals, and predictive models that inform campaign strategy and drive personalized, data-driven marketing experiences. The Digital Marketing Manager should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills and the ability to multi-task and thrive in a fast-paced environment. The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers.
This is a high impact, high visibility role and the ideal candidate would have experience working closely with marketing, product, analytics, and technology teams to build out and optimize programs over time. You will also cross-share learning with global teams to share best practices and insights. Our team values attention to detail, the ability to work autonomously, motivation to find better solutions for our customers, and having fun while accomplishing our goals together.
Key job responsibilities
- Plan, create, and launch cross-channel marketing initiatives that drive adoption of Amazon Ads solutions.
- Partner with data science teams to execute AI-driven, science-led customer journeys - translating predictive models and performance signals into personalized marketing communications
- Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities
- Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages
- Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
- Optimize against key metrics including CTR, open rates, attribution metrics, and engagement to drive measurable improvements in customer experience and business outcomes
- Leverage CRM tools to increase campaign performance.
- Track best practices, monitor industry trends, and make recommendations
- Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns. Basic Qualifications: - 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in multi-territory campaign management Preferred Qualifications: - Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Experience managing analytics, data science or technology teams, with a product or insight focus
- Experience working with fast-moving, high-performance teams and driving innovative solutions tailored to unique business environments
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Knowledge of databases (querying and analyzing) such as SQL, MYSQL, and ETL Manager and working with large data sets
- Experience working with industry tools including Salesforce, Marketo, and online analytics packages
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
What you'll do
- The Digital Marketing Manager will plan, create, and launch cross-channel marketing initiatives to drive adoption of Amazon Ads solutions. They will also partner with data science teams to execute AI-driven customer journeys and optimize campaigns based on key performance metrics.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Ready to join Amazon?
Take the next step in your career journey
Frequently Asked Questions
What does Amazon pay for a Digital Marketing Manager?
Amazon offers a competitive compensation package for the Digital Marketing Manager role. The salary range is USD 87k - 152k per year. Apply through Clera to learn more about the full compensation details.
What does a Digital Marketing Manager do at Amazon?
As a Digital Marketing Manager at Amazon, you will: the Digital Marketing Manager will plan, create, and launch cross-channel marketing initiatives to drive adoption of Amazon Ads solutions. They will also partner with data science teams to execute AI-driven customer journeys and optimize campaigns based on key performance metrics..
Is the Digital Marketing Manager position at Amazon remote?
The Digital Marketing Manager position at Amazon is based in Seattle, Washington, United States and New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Digital Marketing Manager position at Amazon?
You can apply for the Digital Marketing Manager position at Amazondirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.