OBJECTIVE

The General Manager is a true business owner for their store. They are responsible for leading, managing and continuously developing all aspects of their store's business. They are accountable for creating and maintaining a positive and highly productive work environment that aligns with the company's mission. They will be responsible for consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful Sales, Operations, and Visual team. 

Business Leader 

• Develop and execute the brand's retail strategies


• Local market knowledge of clientele base and brand competitors


• Aware of business trends that relate to the success of the store and brand


• Demonstrate strong business acumen through KPI’s to develop and support business driving strategies


• Lead team by leveraging company tools, incentives & strategies to support meeting sales goals  

People Leader 

• Ensure that the store team exudes ALO's mission and guiding principles to effectively communicate to our guests who we are, what we do and why we do what we do


• Fosters an environment of growth, accountability and inclusivity through development, performance management, training and consistent coaching  


• Conducts ongoing talent analysis of colleagues and establish career progression plans for key players and positions to result in retention of best talent and turnover reduction


• Establish internal & external pipeline through succession planning and recruitment strategy 

Operations Leader 

• Partner with Operations & Visual Manager to maximize inventory accuracy and ensure replenishment needs are met


• Oversee and support execution of key operational and visual guidelines  


• Champion strong visual standards for the salesfloor by leveraging business performance data


• Support a safe work environment and efficient operation  


• Develop schedules that deliver business results while maintaining labor effectively 

Guest Experience Leader 

• Collaborate with cross-functional business partners to support organizational goals


• Is an ALO ambassador and creates a culture that aligns with our mission


• Demonstrate an ability to navigate the organization with a balance of business need and brand culture


• Create and implement effective communication strategies throughout store to achieve goals and KPI’s 

General Manager Qualifications 

• 7+ years of retail or related industry leadership experience 


• Working knowledge of MS Office (Word, Excel and Outlook)  


• Extraordinary interpersonal and communication skills, both verbal and written


• Highly Motivated by driving business in a fast-paced, innovative environment


• Business owner mindset with an entrepreneurial spirit  


• Independent work ethic, time management skills, and personal accountability


• Aligns with and embodies ALO’s Guiding Principles


• Requires constant movement in and around all areas of store  


• Ability to lift, push, carry or otherwise move up to 50 pounds


• Ability to lift, bend, kneel, climb, crawl and/or twist, and safely climb up/down a ladder


• Ability to stand and move for an entire shift 

General Manager Schedule 

To build a balanced schedule that supports the needs of the business and our teams, we expect all full-time employees to have open availability and are expected to work variable shifts including peak days and weekends. All employees without exception are expected to be able to work during the company’s Blackout period, from the week of American Thanksgiving (including Black Friday and Thanksgiving weekend) through the end of the holiday season (the 1st week of January) 

JUST SOME OF THE PERKS 

• Generous employee discount for ALO, and free membership to ALO Wellness Club, with access to hundreds of streaming fitness and yoga classes with top instructors


• Monthly Store Incentives


• Clothing Allowance


• Free yoga classes at any of our Sanctuaries (select cities)

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