Vice President - Vendor Marketing

<b> About the Role </b> <br><br> As a leading Pro AV distributor in North America, we are investing in a dynamic leader to own and elevate our vendor-facing marketing function. This role will lead a team of highly skilled vendor marketing managers and be accountable for driving vendor excitement, growing marketing-driven revenue, and ensuring our marketing function becomes a strategic growth engine for both our business and our vendor partners. This is a highly visible commercial leadership role requiring energy, creativity, marketing excellence, and strong leadership presence.<br><br><b> What You'll Be Accountable For </b><br><br>1. Vendor Excitement & Strategic Engagement <br> <ul> <li> Position our organization as the most strategic, innovative, and growth-driving partner for key Pro AV vendors. </li> <li> Build deep relationships with vendor stakeholders, shaping joint business plans and securing marketing investments. </li> <li> Translate vendor priorities into high-impact activation plans across events, digital, and channel programs. </li> <li> Ensure vendors clearly see the ROI and commercial value of partnering with our marketing organization. </li> </ul><br><br>2. Marketing Performance, Growth & Commercial Impact <br> <ul> <li> Design and deliver marketing initiatives that drive measurable sales growth across digital, events, demand generation, and category campaigns. </li> <li> Own marketing service income and vendor co-op/MDF performance. </li> <li> Implement performance frameworks, dashboards, and reporting to demonstrate ROI and drive continuous improvement. </li> <li> Partner closely with sales to ensure marketing plans fuel pipeline, conversion rates, and revenue acceleration. </li> </ul><br><br>3. People Leadership & Team Direction <br> <ul> <li> Lead, coach, and develop a team of vendor marketing managers with clear growth plans, priorities and performance plans. </li> <li> Align a virtual cross-functional ecosystem that includes sales, BDMs, operations, events, and digital teams. </li> <li> Foster a culture of collaboration, creativity, accountability, and high performance. </li> <li> Provide direction, remove obstacles, and ensure the team executes with excellence. </li> </ul><b> Who You Are </b> <br><br> High-Energy Marketing Leader with Marketing Expertise <br> <ul> <li> Able to inspire, excite, and earn credibility with vendors through marketing expertise and presence. </li> <li> Deep literacy across modern marketing: events, digital demand gen, content, analytics, channel marketing, and partner programs. </li> </ul> <br> Commercially Strong & ROI-Driven <br> <ul> <li> Fluent in commercial levers and able to turn marketing strategies into greater vendor collaboration, revenue, margin, and share growth. </li> <li> Financially astute and able to optimize marketing spend for measurable returns. </li> </ul> <br> Exceptional People & Stakeholder Leader <br> <ul> <li> Proven ability to lead high-performing teams and influence across a matrixed environment. </li> <li> Strong stakeholder management with vendors, internal sales leaders, and cross-functional teams. </li> <li> Clear, persuasive communicator who brings prioritization and focus. </li> </ul><br><br><b> What You'll Get </b> <br><br> 1. Personal Growth & Career Acceleration <br> <ul> <li> Exposure to high-performance modern, innovative marketing in a fast-evolving environment. </li> <li> Opportunities to learn and apply cutting-edge marketing innovation, including AI-powered workflows, GEO targeting, SEO, digital analytics, automation, market leading events and more. </li> <li> A culture that encourages experimentation, curiosity, and skill expansion. </li> </ul> <br> 2. A Place to Grow Your Career & Your Earnings <br> <ul> <li> We pride ourselves on being a company where people develop rapidly, take on increasing responsibility, and grow their earning potential. </li> <li> Strong internal promotion pathways and a leadership team invested in your success. </li> </ul> <br> 3. A Fun, Energizing, People-Powered Culture <br> <ul> <li> We believe work should be fulfilling and enjoyable. </li> <li> A team that genuinely has fun together, celebrates wins, and supports each other. </li> <li> A people-first environment where personality, passion, and energy matter. </li> </ul>