Events Demand Gen Contractor- (US)

Department: Demand Generation

Employment Type: Contract

Location: AMER - Flexible Locations

Description

• Drive registration campaigns for third‑party events: 
• Write and refine marketing copy for registration pages, email invites, landing pages, ads, and social posts. 
• Coordinate review cycles and approvals with stakeholders to ensure timely deployment. 
• Execute platform-level tasks (campaign setup, audience targeting, asset uploads) as required. 
• Support first‑party event demand generation: 
• Assist the Events Demand Generation Lead with campaign execution and tactical initiatives to boost registrations and attendance. 
•  Manage the event editorial calendar: 
• Maintain a centralized calendar of upcoming events, campaign milestones, content deadlines, and approvals. 
• Communicate timelines and responsibilities to relevant teams to ensure alignment and on-time delivery. 
•  Oversee post‑event follow-up and lead handoff: 
• Track follow-up status, update lead records, and escalate gaps or blockers to the Events Demand Generation Lead or appropriate teams. 
• Reporting and dashboards: 
•  Maintain registration and attendance dashboards that surface key audience demographics, attendance trends, conversion metrics, and campaign performance. 
• Provide regular reporting and insights to stakeholders to inform future event strategy and optimization. 
• Cross-functional collaboration: 
• Work closely with content, field marketing, creative, sales development, product teams, and external agencies to align messaging and activation plans. 

• Minimum 3 years in event marketing or demand generation. 
• Hands-on experience supporting both first‑party and third‑party events. 
• Demonstrated ability to write and edit marketing copy for registration pages, email invites, landing pages, ads, and social posts.
• Experience coordinating cross-functional reviews and approvals. 
• Experience maintaining editorial/content calendars and managing deadlines across teams. 
• CRM experience (Salesforce preferred) for managing attendee records, lead flows, and handoffs. 
• Basic data analysis skills and experience turning event metrics into actionable recommendations. 

• Experience with paid social and programmatic channels for event promotion.  Familiarity with event technology platforms (e.g., Splash) 
• Event demand generation experience at large, complex organization
• Bachelor’s degree in Marketing, Communications, Business, or related field is common; equivalent experience acceptable. 

• CAPM / PMP certification

Key Responsibilities

• Drive registration campaigns for third‑party events: 
• Write and refine marketing copy for registration pages, email invites, landing pages, ads, and social posts. 
• Coordinate review cycles and approvals with stakeholders to ensure timely deployment. 
• Execute platform-level tasks (campaign setup, audience targeting, asset uploads) as required. 
• Support first‑party event demand generation: 
• Assist the Events Demand Generation Lead with campaign execution and tactical initiatives to boost registrations and attendance. 
•  Manage the event editorial calendar: 
• Maintain a centralized calendar of upcoming events, campaign milestones, content deadlines, and approvals. 
• Communicate timelines and responsibilities to relevant teams to ensure alignment and on-time delivery. 
•  Oversee post‑event follow-up and lead handoff: 
• Track follow-up status, update lead records, and escalate gaps or blockers to the Events Demand Generation Lead or appropriate teams. 
• Reporting and dashboards: 
•  Maintain registration and attendance dashboards that surface key audience demographics, attendance trends, conversion metrics, and campaign performance. 
• Provide regular reporting and insights to stakeholders to inform future event strategy and optimization. 
• Cross-functional collaboration: 
• Work closely with content, field marketing, creative, sales development, product teams, and external agencies to align messaging and activation plans.