Demand Generation Specialist EMEA (Mat Leave)

Department: Demand Generation

Employment Type: Contract

Location: UK

Description

• Develop the multi-channel, regional demand generation strategy and plan to grow pipeline for mid-market companies and startups across EMEA in collaboration with global marketers and regional experts
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics
• Land global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
• Build or adapt compelling content, marketing assets, and thought leadership to address unique regional needs working with global and regional channel experts
• Own key business and revenue metrics for mid-market and startup across sales funnel while investigating business health issues such as conversion, lead quality, etc.
• Leverage the marketing tech stack and analytics capabilities to drive data-driven decision-making and optimise the demand generation engine
• Look for innovative new ways to reach and engage our users
• Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market
• Continually optimise for efficiency, scale for growth, and prioritise for focus
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.

Minimum Requirements

• 5+ years relevant experience running scaled demand generation campaigns
• Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner
• Proven track record of landing global campaigns in EMEA markets.
• Proven track record of mapping out and executing an end-to-end, multi-channel customer journey plan.
• Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills; able to convey complex topics with simplicity.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
• Strong ability to work cross functionally in a highly matrixed organization.
• A startup mentality with a bias to action and the ability to flex in a fast-paced environment.
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.