Regional Sales Manager - Bay Area

Help Shape the Future of One of Northern California’s Strongest Independents.

At Alameda Electrical Distributors, we’re not just another distributor — we’re a third-generation, independently owned company built in Northern California for Northern California. We've grown into a strong regional leader across Northern and Central California, ranked among the Top 50 in our industry nationwide — without losing the local spirit that got us here.

About Us:

Two companies, one focus – we are ALCAL – comprised of Alameda Electrical Distributors and California Service Tool.

With 15 locations and counting, we serve commercial, industrial and residential contractors, facility managers, and OEMs across Northern and Central California. Our specialties include electrical supplies, gear and lighting project management, industrial automation and controls, tools, safety and specified products. 

We’re not owned by a billion-dollar corporation. We’re not driven by Wall Street.
Here, your voice matters. If it makes sense, we do it.
Here, you’re not a number. You have the power to directly impact our business, our people, and our clients.

Our mission is simple but bold: Be our clients' most trusted partner, driving their success in the communities we serve.

We are bold enough to grow, but small enough to care. We are ALCAL, and we are looking for a Regional Sales Manager who shares that spirit.

What You’ll Do:

• Lead, coach, and build the best sales team in the region. The RSM will develop and execute a comprehensive sales strategy across all territories to maximize revenue opportunities, participate in strategic and tactical sales planning, and drive growth and category expansion.
• Develop high-level relationships with our top clients, manufacturer partners, and manufacturer representatives.
• Dig in with clients to understand their business challenges and find real solutions — beyond just selling products. The RSM will monitor and understand market trends, customer needs, and competitive activities to inform sales strategies.
• Set clear expectations — define what success looks like, for both our customers and our internal teams. The RSM will drive alignment, accountability, and success in their territories.
• Champion local decision-making — move quickly and decisively without red tape.
• Act as a strategic guide — coaching your team to become trusted advisors, not just order-takers.
• Be a culture carrier — lead with energy, authenticity, and a passion for relationships and results.

• Bachelor’s degree or equivalent experience in a related field preferred.
• 5+ years of successful people and process management, demonstrating strong critical thinking and leadership abilities
• 5+ years of experience in customer business development with a proven ability to drive growth and build strategic relationships.
• Effective written and verbal communication skills, with the ability to present confidently to both large and small audiences.
• Someone passionate about building relationships and excited to learn about different businesses and industries.
• A natural coach and mentor, energized by developing others to reach their full potential.
• A strong leader who sets a clear vision, defines goals, and holds the team accountable.
• Experience leading high-performing sales teams in distribution, construction supply, manufacturing, or a similar industry is a big plus.
• An individual who loves the hunt, loves solving problems, and loves winning together.

• $180,000 - $220,000 Base Salary (based on experience)
• Quarterly performance-based bonus opportunities
• Comprehensive Benefits:
  • Medical, Dental, Free Vision Insurance (with buy-up options)
  • 401(k) with Employer Match
  • Basic Life Insurance, AD&D, and LTD coverage
  • Paid Holidays + Paid Time Off
  • Commuter Benefits
  • Employee Wellness Program
  • Fringe Lifestyle Benefi

If you're ready to lead, build, and make a real impact — we're ready to meet you.