Brand Programme Manager

We’re looking for a Brand Programme Manager to join our team on a 12 month fixed term contract.

Working with the brand team, the Brand Programme Manager will support the implementation of our brand strategy across the AJ Bell business. The role will coordinate the delivery of projects that bring our brand promise to life, across our direct to retail investment platform, our advised business, and range of internal and external group websites.

Key Responsibilities

• Shape and drive delivery of a programme of work designed to deliver our brand promise ‘Feel good investing’ within our visual identity.
• Support the brand team with the strategic end-to-end planning and implementation of the project  across the organisation. This includes scoping and resource planning.
• Support the coordination of multiple projects and workstreams, helping align timelines, objectives and key dependencies
• Manage dependencies across programmes.
• Manage the programme governance, reporting, and stakeholder communication structures.
• Act as the central point of coordination, collaborating with internal teams and external agencies to ensure scope, deliverables and timescales are clearly communicated.
• Ensure project roles and responsibilities are clearly defined and documented, keep action logs.
• Identity and manage potential risks by putting mitigation plans in place.
• Ensure that projects are closed in a controlled manner with effective handovers to BAU.
• Support and enable the business to meet its regulatory requirements, including consumer duty.

Competence, knowledge and skills

Competence

• Proven experience in project management and change implementation
• At least 7+ years of experience in programme management within a marketing, brand or transformation contexts.
• Excellent stakeholder management skills, including internal and external contacts
• Highly organised and able to work to demanding deadlines
• High attention to detail in all aspects of work
• A proactive and solution-orientated approach
• A strong understanding of brand and marketing

Internal Relationships

Product owners across the Group, most notably:

• Marketing teams
• UX and website teams
• Product teams
• Customer service teams
• HR and internal comms
• PR
• Compliance and legal

External Relationships

• Brand agencies
• Marketing and PR agencies
• Creative, production and media agencies
• Research agencies

About us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award-winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2024 and 2025 named a Great Place to Work®.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

What we offer:

• Competitive starting salary
• Starting holiday entitlement of 27, increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 8%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by Simply Health
• Discounted private healthcare scheme and dental plan
• Free gym
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working:

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.