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Marketing Specialist (AIS Play Sport Go-to-Market)
full-timeBangkok

Summary

Location

Bangkok

Type

full-time

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About this role

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

AIS Play Sport Marketing (EPL/TPL)

Job Description

Responsibilities

  • Develop go-to-market plans and execute marketing strategies and campaigns to drive subscriptions, revenue, and viewership for both the Premier League and Thai League.
  • Define the target audience and key messages to effectively reach and engage the target audience.
  • Manage and oversee a range of media channels aimed at driving sales growth, including direct-to-customer media, in-store visibility, and integrated online and offline platforms.
  • Manage all sales channels efficiently, delivering sales support information, materials to support sales team, or incentives program when needed.
  • Manage all content displayed on AIS PLAY broadcasting platforms, including big matches and matchday programming.
  • Design the end-to-end customer journey, oversee full implementation, and ensure a smooth and successful deployment, including preparing customer Q&A and managing customer inquiries.
  • Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
  • Motivate and maintain relationships with partners and work closely with them.
  • Work closely with cross-functional teams, including communication, public relations, social media, product development, regional marketing, and internal designers.
  • Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.
  • Take prompt action and remain on standby to manage any urgent changes.

Candidate Qualifications:

  • Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field.
  • 5–8 years of experience in marketing, content strategy, or commercial operations—preferably in media, sports, or digital platforms.
  • Proven track record in developing and executing go-to-market strategies and multi-channel campaigns.
  • Strong understanding of sports fan behavior and ability to craft engaging, targeted messaging.
  • Experience managing sales channels and supporting sales teams with tools, materials, and incentive programs.
  • Familiarity with content management across digital broadcasting platforms.
  • Skilled in designing and implementing customer journeys, including handling inquiries and preparing FAQs.
  • Strong analytical skills with the ability to monitor performance, generate reports, and optimize future initiatives.
  • Excellent collaboration skills to work cross-functionally with internal teams and external partners.
  • Budget management experience with a focus on ROI and resource efficiency.
  • Ability to work under pressure and respond quickly to urgent changes or challenges.

Recruiter

Alisa Promchotchai (อลิสา พรหมโชติชัย)

Other facts

Tech stack
Marketing,Content Strategy,Commercial Operations,Go-To-Market Strategies,Multi-Channel Campaigns,Sports Fan Behavior,Sales Channel Management,Customer Journey Design,Analytical Skills,Collaboration,Budget Management,Performance Monitoring,Data Analysis,Cross-Functional Teamwork,Customer Support,Urgent Change Management

About AIS

Depuis 1985, AIS est le partenaire informatique de proximité de ses clients et place l’Homme au cœur de son développement. Nous capitalisons sur les compétences de chacun(e) pour accompagner nos clients tout au long de leurs projets.

Proximité géographique ou proximité relationnelle, nous n’avons pu nous résoudre à choisir alors nous avons opté pour les deux ! Nantais depuis notre création, nous avons aussi posé nos valises à Rennes, Angers, Niort & Toulouse.

Depuis 2019, nous sommes certifiés du label Happy At Work. En 2025, nous avons obtenu la note de 4,03/5.
Chez AIS, ce sont 90% des collaborateurs(trices) qui sont satisfaits de leur équilibre vie pro/perso et 83,6% qi sont satisfaits de la qualité des relations humaines au sein de l'entreprise.

En 2025, nous avons renouvelé notre certification AFNOR ISO 27001 (version 2022) sur nos activités :
🟪 D'assistance technique
🟪 De centre de services
🟪 De projets au forfait et de maintien en condition opérationnelle

Team size: 201-500 employees
LinkedIn: Visit
Industry: IT Services and IT Consulting
Founding Year: 1985

What you'll do

  • The Marketing Specialist will develop go-to-market plans and execute marketing strategies to drive subscriptions and revenue for sports leagues. They will manage media channels, oversee customer journeys, and analyze sales performance.

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Frequently Asked Questions

What does a Marketing Specialist (AIS Play Sport Go-to-Market) do at AIS?

As a Marketing Specialist (AIS Play Sport Go-to-Market) at AIS, you will: the Marketing Specialist will develop go-to-market plans and execute marketing strategies to drive subscriptions and revenue for sports leagues. They will manage media channels, oversee customer journeys, and analyze sales performance..

Why join AIS as a Marketing Specialist (AIS Play Sport Go-to-Market)?

AIS is a leading IT Services and IT Consulting company.

Is the Marketing Specialist (AIS Play Sport Go-to-Market) position at AIS remote?

The Marketing Specialist (AIS Play Sport Go-to-Market) position at AIS is based in Bangkok, Thailand. Contact the company through Clera for specific work arrangement details.

How do I apply for the Marketing Specialist (AIS Play Sport Go-to-Market) position at AIS?

You can apply for the Marketing Specialist (AIS Play Sport Go-to-Market) position at AIS directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about AIS on their website.