Summary
Location
Malaysia
Type
full-time
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About this role
Job Description
Responsibilities
Managing AirAsia MOVE end-to-end customer engagement initiatives for respective market.
Working closely with internal stakeholders to plan, launch and monitor multi-channel CRM campaigns, understand local market behaviour and past campaign learning.
Provide support to Manager / Senior Executive in day to day campaign optimization and reporting.
Execute CRM campaigns for various Lines of Business (LoBs), performance tracking, reporting, A/B testing and day-to- day optimization.
Identify trends, insights, and optimize campaign performance based on the insights gathered.
Proactively report all big successes, inconsistencies, under-performance or any other campaign-related metrics daily.
Create opportunities by staying current with new channels, software, and best practices.
Requirements
Minimum of 6 months to 2 years in CRM / digital marketing role.
Strong analytical, problem solving and time management skills.
Demonstrate previous experience in implementing, tracking, managing medium to large campaigns on CRM engagement platforms such as CleverTap, Emarsys, or MoEngage.
Demonstrate good knowledge in campaign optimization skills.
Able to generate comprehensive reports and insights on campaigns and present findings and actionable recommendations to stakeholders to optimize future initiatives.
Demonstrate good communication skills and possess the ability to converse well with others.
Other facts
About AirAsia
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple: Make flying affordable for everyone.
We made that dream happen. We started an airline in 2001. Today, we’ve evolved to become something much bigger. We’re now a world-class brand, a leading Asean airline, a digital travel and lifestyle platform; and we’re not stopping.
If you’re passionate about connecting people and transforming lives, we want you onboard. When it comes to your career, your Allstar journey will be an adventure. Find your dream career destination with us.
What you'll do
- Manage end-to-end customer engagement initiatives and execute CRM campaigns for various Lines of Business. Collaborate with stakeholders to optimize campaign performance and report on metrics.
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