About this role
FIND YOUR 'BETTER' AT AIA
We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.
We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.
If you believe in better, we’d love to hear from you.
About the Role
This role is responsible for supporting the execution of customer engagement initiatives through seamless omnichannel customer experience for our Affluent and High-Net-Worth segment. This entails the leading and continual optimisation of customer touchpoints, improvement in customer experience and delivery of all best-in-class B2C and B2B2C engagement initiatives.WHAT YOU’LL BE DOING:
Optimise the effectiveness of communications, both digitally and non-digitally, to drive customer lifetime value by increasing the recency, frequency, and value of interactions with the Affluent and HNW Segment.
Lead the enterprise High Net Worth client proposition plan to drive uplift in business from both onshore and offshore.
Given the competitive landscape to capture opportunities in the Wealth space, strengthen and optimise the High-Net-Worth Customer Loyalty programme, AIA Altitude to drive membership growth with new business and members’ repurchase to contribute to the company’s target for HNW business.
Conceptualise and execute both B2C and B2B2C Client Events to drive engagement and loyalty for future repurchase.
Manage B2B2C Engagement initiatives that provide platforms for our sales force to engage with their customers.
WHAT WE ARE LOOKING FOR:
Interest in engagement roles, developing targeted customer communications, including development of creative briefs, conceptualising creative concepts and managing creative agency
Good foresight in selecting partners to collaborate with to drive optimal outcome
Self-starter with sense of urgency, ability to work without close supervision and positive attitude
Strong communication and interpersonal skills to work with people at all levels and influence people from diverse cultural background
LEARNING OUTCOMES:
Develop personalized marketing strategies that resonate with customer's aspirations (e.g., legacy planning, exclusive experiences).
Master techniques for creating exclusive events, networking opportunities, and loyalty programs.
Learn how to leverage partnerships (tax advisors, law firms, art, philanthropy) to enhance engagement.
Develop skills to communicate with empathy and discretion, respecting privacy and exclusivity.
Learn storytelling techniques that align with HNW clients’ values and aspirations.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Other facts
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region.
What you'll do
- The intern will support customer engagement initiatives for the Affluent and High-Net-Worth segment, focusing on optimizing customer touchpoints and improving customer experience. Responsibilities include leading client proposition plans and managing engagement initiatives.
Ready to join AIA?
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