About this role
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
Lead and formulate the overall PD customer and proposition strategy with both internal teams and external partners, while driving channel-based product strategy and managing segment proposition initiatives to deepen business penetration in bank and broker channels.Roles and Responsibilities:
Channel & Segment Proposition
- Develop channel proposition strategy and oversee implementation of product, segment and marketing campaigns to enable business growth
- Maximize data analytics to identify target customer segments and business potentials
- Develop segment strategies and propositions initiatives p across channels to drive business goals
- Provide ad hoc support in projects and initiatives as assigned
Product Strategy & Development
- Drive product ideation, design, launch, and optimization of products to meet business needs
- Monitor and analyze the product performance so as to provide strategic product recommendation for business growth and improvement
- Drive internal functions (Pricing, Proposition, Actuarial, Customer, Operations, Marketing, IT etc.) to ensure effective product design and development
- Design and lead implementation of an effective product compensation scheme for various channels to drive desired sales behaviours
- Manage development of effective customer campaigns with performance monitoring and analysis
- Collaborate closely with Business Channels and Proposition for up-to-date market offering analysis to facilitate necessary business actions and strategic planning
- Ensure the sales teams have the necessary product knowledge and training tools to engage customers effectively
Minimum Job Requirements:
- Degree holder, preferably major in Business Management / Marketing / Finance / Economics / related field
- Minimum 10 years on business development, product development and sales management in insurance or banking industry, experience in Partnership Distribution model is an added advantage
- Good understanding of insurance product knowledge
- Strong business acumen, good problem-solving and project management skills
- Strong influencing and stakeholder management skill
- Team management experience with good leadership skills is preferred
- Effective time management, negotiation and influencing skills
- Good analytical skills and attentive to details
- Good written and spoken English and Chinese
- Self-motivated and able to work under pressure
- Literacy in MS Word, Excel and PowerPoint
Others:
- You are required to obtain the relevant license(s) if your job involves regulated activities
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Other facts
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region.
What you'll do
- Lead and formulate the overall customer and proposition strategy while driving channel-based product strategy. Oversee product ideation, design, launch, and optimization to meet business needs.
Ready to join AIA?
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